Eva Lacalle

What are the types of travelers and how do you get your hotel ready for them? When it comes to hotels, there are universal elements that every guest seeks: a…

What are hotel direct bookings? Direct bookings happen when a guest reserves a room directly with your hotel – whether that’s through your website, by phone, email, or as a…

What are hotel reviews? Hotel reviews are feedback from guests after their stay, offering insights into their experience, from the quality of services to various aspects of the property. These…

What is Average Room Rate (ARR)? Average Room Rate (ARR) is one of the essential indicators in the hospitality industry, helping you measure the average price paid per room over…

What is hotel advertising? Hotel advertising involves a range of marketing strategies aimed at showcasing your hotel’s services and unique value proposition to increase bookings and drive profitability. These strategies…

What is hotel market segmentation? Hotel market segmentation is the process of grouping guests into various categories based on shared characteristics and behavior. It helps to define revenue management strategies…

What is a hotel business? A hotel is the broad term referring to an accommodation that includes a bed, bathroom, and various guest services, creating a comfortable, home-away-from-home experience for…

What is hotel housekeeping? Hotel housekeeping involves more than just cleaning rooms — it covers every part of your property, from the lobby to guest rooms, common spaces and restaurants.…

What is dynamic pricing in hotels? We’re all likely familiar with algorithms now, as many of the tools we use daily depend on them. Type anything into Google, and a…