Eva Lacalle

What is hotel advertising? Hotel advertising involves a range of marketing strategies aimed at showcasing your hotel’s services and unique value proposition to increase bookings and drive profitability. These strategies…

What is hotel market segmentation? Hotel market segmentation is the process of grouping guests into various categories based on shared characteristics and behavior. It helps to define revenue management strategies…

What is a hotel business? A hotel is the broad term referring to an accommodation that includes a bed, bathroom, and various guest services, creating a comfortable, home-away-from-home experience for…

What is hotel housekeeping? Hotel housekeeping involves more than just cleaning rooms — it covers every part of your property, from the lobby to guest rooms, common spaces and restaurants.…

What is dynamic pricing in hotels? We’re all likely familiar with algorithms now, as many of the tools we use daily depend on them. Type anything into Google, and a…

What is a hotel self-check-in kiosk? A hotel self-check-in kiosk is a piece of technology, often in the form of a tablet, that puts the check-in and check-out process directly…

What is ADR (Average Daily Rate)?  ADR, or average daily rate, is a key metric used to calculate a hotel’s profitability. It demonstrates the average rate hoteliers can charge for…

What is a hotel budget? A hotel budget is essentially your financial roadmap, aligning with your hotel’s strategic goals to guide how you’ll spend and generate money throughout a specific…

What is Video Marketing for Hotels? In hospitality, video marketing is a communication and promotion strategy that uses audiovisual content to attract, inform, and persuade potential guests.. It involves creating…