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Jason Freed

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My old reporter's instinct is kicking in, and I have lots of questions about what's going on over at Airbnb for Hotels. It's looking like Airbnb both as a partner and a competitor are going to be… | Jason Freed | 14 comments

  • Jason Freed
  • 19 January 2026
🏨 Airbnb is making moves in the hotel industry, aiming to partner with hotel brands to list on Airbnb.com, similar to past strategies by Expedia and Booking. Recently, Airbnb has hired experts in hotel real estate and distribution. They're expected to have a strong presence at ALIS this month. The potential introduction of Airbnb-branded apartment-style hotels is being considered, amid growing demand for such accommodations. The evolving landscape raises questions about the future of Airbnb's uniqueness and its blend with traditional hotels.
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