Josephine Foong - 10 Minutes News for Hoteliers

1 min

Hôtel Moderniste

🏨 Hôtel Moderniste showcased a successful shift from corporate-centric clientele to a broader leisure audience through a strategic acquisition and conversion. The result? Enhanced direct performance, a balanced demand mix, and increased independence from online travel agencies (OTAs).

1 min

ONOMO

🏨 Onomo Group, founded in 2009, leads in Pan-African lifestyle hotels with three brands: Onomo Hotels, Onomo Allure, and Onomo Collection. They offer mid-range to upscale accommodations across 23 establishments in 13 countries. Onomo blends modern comfort and African authenticity, incorporating global influences. The brand excels in creating dynamic spaces that highlight African cultures, providing travellers with authentic and convivial experiences.

1 min

D-EDGE appoints Stéphanie Cabassu as General Secretary to support its transformation and growth ambitions

📈 Stéphanie Cabassu, a KEDGE Business School and HEC Paris alumna, has over 20 years of experience in finance and business transformation. In 2020, she joined Sephora as CFO for Italy, later becoming Transformation Director for Europe. Her expertise is pivotal for D-EDGE's growth, which employs over 550 people and serves 17,000 global clients. Her career includes roles at Eurosport, Pirelli, ByMyCar, and Happyfew.

1 min

What You Might Not Know About GDS Bookings

📈 At D-EDGE, 17,000 hotels benefit from an all-in-one platform optimizing distribution. Features include a powerful channel manager for direct and indirect distribution, premium connectivity with partners like Egencia and Booking, and support from an expert team to enhance GDS visibility. Hotels also gain access to preferential travel agency rates and resources, such as the Consortia Guide, for strategic partner selection.

1 min

Why Connectivity Is Now Central to Hotel Performance

📶 In the hotel industry, connectivity connects technology systems to automatically exchange data in real time, linking internal systems like PMS, CRS, RMS, and CRM with external channels such as OTAs, GDSs, and payment solutions. This ensures data on rates, availability, bookings, content, and guest profiles is always updated and accessible. Effective connectivity provides a smooth experience for hoteliers and guests, whereas poor management leads to errors and loss of profit.

1 min

Monbijou Hotel: consolidating distribution with a single CRS partner

💻 Monbijou Hotel improved operational efficiency by consolidating its CRS with D-EDGE. Integrating with Oracle Suite8 (PMS) and Concardis PayEngine (PSP), the hotel achieved seamless data synchronization, ensuring booking accuracy and streamlined payment processing. This integration enhances the guest and staff experience, eliminating complexity from multiple provider handling for seamless connectivity and consistency.

1 min

Hotel SEO: The Keys to Standing Out on Google – Beyond Just Your Name

📈 D-EDGE specializes in hotel SEO, offering a balance between search volume and competition to improve rankings. Their team, comprised of SEO specialists, designers, and content strategists, provides fully customized strategies tailored to hotel marketing needs such as launching a brand, repositioning, or increasing direct bookings. Services include keyword planning, website audits, and SEO-friendly content creation to enhance digital visibility and performance.

1 min

2025 Hotel Direct Distribution Report: Unlocking ROI and reducing costs in a shifting digital landscape

🏨 Top-performing hotels using D-EDGE's strategies average a 3.5% direct distribution cost, significantly lower than the 12–28% OTA charges. The report underscores the importance of direct bookings for lower costs, higher revenue, longer stays, and fewer cancellations, advising hotels to focus on digital marketing to boost profitability and cut dependency on expensive channels.

1 min

Groupe Pichet partners with D-EDGE to deliver a bespoke integrated website for All Suites Hotels

📱 D-EDGE has created a "One-Stop-Shop" digital ecosystem, centralizing services and activities for a variety of users including holidaymakers, business travelers, and students. This innovative approach streamlines the booking process and improves operational efficiency for hotel and residence teams.

1 min

Advanced KPIs Every Hotelier Needs to Track – and How to Optimise Them

🏨 🏨 D-EDGE asserts the importance of advanced KPIs in hotel strategies by 2025 for optimizing performance, increasing profitability, and improving guest experiences. It offers tools to transform hoteliers' approach to KPIs and stay competitive.

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