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Posts by author

Lou Rondy

10 posts
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  • 1 min

How Residhotel Boosted Guest Satisfaction, Upselling and Team Efficiency

  • Lou Rondy
  • 23 September 2025
🏨 D-EDGE CRM aids hotel groups and independent properties by centralizing guest data to enhance personalized experiences. Residhotel leverages this tool to modernize operations and maintain high-quality services throughout its portfolio, thereby boosting direct revenue.
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  • 1 min

D-EDGE Now Available on Oracle Cloud Marketplace

  • Lou Rondy
  • 7 August 2025
💻 D-EDGE's CRS is now available on Oracle Cloud Marketplace and deployable on Oracle Cloud Infrastructure, integrating with OPERA Cloud via OHIP. This integration improves hotel operational efficiency through enhanced data synchronization and streamlined onboarding. D-EDGE's partnership with Oracle extends their commitment to the Oracle community, offering agility, scalability, and modern cloud infrastructure. This collaboration aims to deliver value by accelerating innovation and operational enhancements for hotels.
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  • 1 min

D-EDGE unveils a hospitality-native CRM to complete its One-Stop-Shop vision

  • Lou Rondy
  • 1 July 2025
📈 D-EDGE CRM is designed for hoteliers to boost direct revenue and guest loyalty by using AI-driven personalization to automate communications. It helps increase upsell conversions and saves time by consolidating guest data into a single interface. Hotels can create custom loyalty programs and synchronize with the D-EDGE Booking Engine to promote repeat bookings. This solution enhances targeted marketing campaigns and optimizes guest experiences.
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How Seamless Payment Experiences Fuel Hotel Revenue Growth

  • Lou Rondy
  • 20 May 2025
💳 Hotels utilizing D-EDGE payment solutions are seeing a 10-15% increase in direct booking conversions by offering diverse payment methods and a smooth booking process. In today's mobile-first world, these practices are crucial for preventing booking abandonment and enhancing hotel performance. Thousands of hotels have adopted this approach to improve business outcomes by ensuring a fast, flexible, and secure payment journey for guests.
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  • 1 min

Maximising Direct Bookings: How D-EDGE Transformed The Sukhothai Bangkok’s Digital Strategy

  • Lou Rondy
  • 28 April 2025
🏡 The Sukhothai integrated D-EDGE’s platform with their website and external booking engine, improving direct reservation ease for guests. Real-time rates became automatically synced with Google Hotel Ads, enhancing visibility and direct bookings, while advanced tracking allowed for precise campaign performance insights and ongoing optimization.
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  • 1 min

How to prevent hotel no-show and last-minute cancellations?

  • Lou Rondy
  • 29 October 2024
🔔 To prevent hotel no-shows and cancellations, it's advised to send guests three well-timed reminders: booking confirmation, a pre-arrival reminder (3-7 days before check-in), and a day-of reminder. Automated messages can confirm arrivals, aiding in room assignment planning. Integration of a hotel CRM, like D-EDGE partnering with LoungeUp, optimizes the entire guest journey.
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  • 2 min

The GDS: A High-Performing Distribution Channel Too Many Hotels Overlook

  • Lou Rondy
  • 10 October 2024
📰 Magali from Evergreen Laurel Hotel suggests GDS is crucial for business hotels but not for leisure-focused ones. Julia from Platzl Hotel criticizes GDS's outdated nature since the '80s, with limited descriptions and dependency on third parties for rates. Despite high costs of transaction fees, commissions, and marketing on GDS, its higher ADR offsets the expenses, with OTA commissions potentially reaching 28%. Julia advises hoteliers to assess GDS's fit based on their business mix and local market presence.
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  • 1 min

The DMA is changing Google Search, but not how hoteliers had hoped

  • Lou Rondy
  • 17 June 2024
It’s still unclear at this time if these changes are the direct result of DMA regulations or if they are temporary or permanent. Google may still be testing these changes,…
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Hotel Distribution: The real cost of direct sales at the dawn of AI

  • Lou Rondy
  • 21 February 2024
Revenues from Hotel Direct Distribution are at a high level and powered by Digital Marketing   Through an analysis of the source of reservations, you will discover the incremental increase in…
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Why the CRS Is Fast Becoming the Central Hub of Hotel Distribution Strategy

  • Lou Rondy
  • 1 August 2023
One of the most important decisions in revenue management strategy is determining which software will be the hotel’s lead, or master, distribution system, acting as the central repository and source…
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