Simone Puorto

18 min

How to Survive AI in 2026: Ten Coordinates for the Future of Hospitality | By Simone Puorto

The Future Is No Longer What It Used To Be To write about the future is, inevitably, to be wrong about the future. I have repeated this for years, and…

View Post

View Post

2 min

𝐖𝐡𝐞𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐌𝐞𝐞𝐭 𝐋𝐞𝐠𝐚𝐜𝐲 𝐌𝐢𝐧𝐝𝐬𝐞𝐭𝐬: 𝐀 𝐇𝐨𝐫𝐫𝐨𝐫 𝐒𝐭𝐨𝐫𝐲 In my line of work, I rarely need to log into a client’s software. If I need a report, the… | Simone Puorto

𝐖𝐡𝐞𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐌𝐞𝐞𝐭 𝐋𝐞𝐠𝐚𝐜𝐲 𝐌𝐢𝐧𝐝𝐬𝐞𝐭𝐬: 𝐀 𝐇𝐨𝐫𝐫𝐨𝐫 𝐒𝐭𝐨𝐫𝐲 In my line of work, I rarely need to log into a client’s software. If I need a report, the client…

View Post

View Post

1 min

After fifteen years spent teaching students across Europe, twenty in digital marketing, and twenty-six in hospitality, one conclusion imposes itself with brutal clarity: (almost) everything we… | Simone Puorto

After fifteen years spent teaching students across Europe, twenty in digital marketing, and twenty-six in hospitality, one conclusion imposes itself with brutal clarity: (almost) everything we thought we knew about…

View Post

42: What Happened in Tech This Week (plus some hints about Life, the Universe, and Everything), curated by Simone Puorto

1 . TikTok + Booking.com: Travel Funnel Reinvented TikTok and Booking.com now allow users to jump directly from a video to a hotel booking without leaving the app. For now,…

View Post

View Post

3 min

Fix the Data First: Why AI Alone Cannot Solve Hospitality’s Content Challenges | By Simone Puorto and Natalie Kimball

At HITEC 2025 in Indianapolis, we sat down with Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Group, to explore the evolving role of hotel…

View Post

View Post

1 min

Max asked. | Simone Puorto

Max asked. I replied. Should the government regulate the commissions hotels pay to OTAs? I am always cautious when the State intervenes in the dynamics of the private sector. History…

View Post

View Post

1 min

Max asked. | Simone Puorto

Max asked. I replied. Should the government regulate the commissions hotels pay to OTAs? I am always cautious when the State intervenes in the dynamics of the private sector. History…

View Post

View Post

3 min

Will citizenM be the Fugazi or the Blink-182 of Hospitality? My Two Cents on the Marriott Acquisition

Soundtrack for this article: Marriott International has acquired citizenM hotels for $355 million. At this point, everyone and their dog in the industry knows it. You can find the fine…

View Post

View Post

1 min

I Tried Sesame Voice AI for Hotels. We’re F*cked. | Simone Puorto | 23 comments

I Tried Sesame Voice AI for Hotels. Honestly? We’re F*cked. https://lnkd.in/dYEAGcEa I just tested #Sesame, and let’s be real—we’re one API away from firing entire call centers. Right now, it…

View Post

View Post

4 min

Google vs. Booking.com: How the DMA Plays Favorites

The Digital Markets Act (DMA) was designed to dismantle the dominance of “gatekeepers” and ensure a fairer competitive landscape for businesses. However, its implementation, particularly in the travel and hospitality…

View Post

How to Survive AI in 2026: Ten Coordinates for the Future of Hospitality | By Simone Puorto

After fifteen years spent teaching students across Europe, twenty in digital marketing, and twenty-six in hospitality, one conclusion imposes itself with brutal clarity: (almost) everything we… | Simone Puorto

42: What Happened in Tech This Week (plus some hints about Life, the Universe, and Everything), curated by Simone Puorto

Fix the Data First: Why AI Alone Cannot Solve Hospitality’s Content Challenges | By Simone Puorto and Natalie Kimball

Max asked. | Simone Puorto

Max asked. | Simone Puorto

Will citizenM be the Fugazi or the Blink-182 of Hospitality? My Two Cents on the Marriott Acquisition

I Tried Sesame Voice AI for Hotels. We’re F*cked. | Simone Puorto | 23 comments

Google vs. Booking.com: How the DMA Plays Favorites

Executive Guide on Hyperautomation for Hospitality Leaders

New guide: “From Revenue Manager to Commercial Strategist”

What does exceptional hospitality look like today? Download SOCIETIES Magazine

How Club Mahindra Quietly Solved Hospitality’s Biggest Plastic Problem

HVS Europe Hotel Transactions Bulletin – Week Ending 07 November 2025

When fashion meets hospitality with sustainability intentionally written into the design brief, what actually happens?

Sonder claps back at Marriott after it terminates licensing agreement

Big Dill Hospitality’s newest restaurant is Casa Brasa, a Latin American-inspired, live-fire grill and sushi concept in Dallas

Executive Guide on Hyperautomation for Hospitality Leaders

New guide: “From Revenue Manager to Commercial Strategist”

What does exceptional hospitality look like today? Download SOCIETIES Magazine

Contact informations

Advertise with us

Press release