Google vs. Booking.com: How the DMA Plays Favorites
🏨 The Digital Markets Act (DMA) aims to level the competitive playing field but faces uneven enforcement, especially in travel and hospitality. Google's over 20 changes to European services have removed features like flight information, dropping free direct booking clicks by 30%. This over-compliance has accidentally benefited OTAs, whereas Booking.com's superficial adjustments fail to address key issues, maintaining its dominance. European hotels saw over a 10% traffic drop after Google tested removing hotel search features. Google halted the test due to negative user and business impacts, advocating for balanced DMA compliance to avoid harming the industry.
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