SMACK Hospitality

🏨 In a recent SMACK episode, Florian interviews Lennert De Jong, CEO of Another Star and ex-citizenM legend, about significant hospitality industry moves. CitizenM sold its brand to Marriott International while keeping operations, a strategic scaling decision. Lennert's team executed a record-speed tech integration in four months. Discussions cover AI's role in booking and loyalty programs, highlighting Marriott Bonvoy’s impact on major cities. This episode challenges perceptions about traditional hotel chains.