How To Create A Hospitality Concept That Stays Successful Over the Long Term – Scot Turner

Scot Turner is the Founder & Managing Director of Auden Hospitality. With over two decades of experience working with prestigious brands and culinary icons (including Dorchester Collection, Alain Ducasse, Intercontinental Hotels, Conrad Hotels, Dominique Ansel, Frederic Vardon, and Harrods) he joins us today to share his process of developing new hospitality concepts that not only capture attention now but also stand the test of time.

Listeners will learn about:

• The importance of understanding and integrating into the local market to ensure a concept’s success.
• Strategies for identifying and addressing the specific needs and pain points of customers in a given area.
• The innovative approach of offering unique selling points (USPs), such as the example of a London bakery specializing in breads from around the world.
• Crafting a compelling story and emotional connection to engage and hook customers.
• The significance of clarity in concept messaging and the “six-year-old test.”
• Creating memorable moments within the customer experience that encourage social media sharing and repeat visits.
• The pitfalls of following design and architecture trends and the value of authenticity and relevance to the location.

Whether you’re a seasoned hospitality professional or just starting out, this episode is packed with actionable insights to help you build a concept that resonates with customers and thrives over time. 

You may also enjoy our other episode with Scot: F&B: Top Mistakes & Biggest Opportunities

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands