How I Use LinkedIn to Grow in Hospitality Today – Don Barnett, LondonHouse Chicago

Don Barnett is the Director of Sales and Marketing at LondonHouse Chicago. In this episode, we explore LinkedIn’s untapped potential for hospitality professionals.

Listeners will learn:

• The Power of LinkedIn: Discover why LinkedIn is an underutilized platform in the hospitality industry and how it can be a game-changer for your business and personal brand.
• Content Creation Tips: Gain insights into creating engaging and ‘edutaining’ content that resonates with your audience and helps you stay top of mind.
• Overcoming Judgment: Understand the ‘eye roll threshold’ and how to push past the fear of being judged by peers when posting on social media.
• Algorithm Anxieties: Find out why you shouldn’t let algorithm changes discourage you and how to maintain a consistent presence on LinkedIn.
• Personal Branding: Learn the importance of building a personal brand and how it can lead to meaningful connections and opportunities within the industry.
• The Art of Giving: Hear Don’s philosophy on the power of giving value to others and how it can lead to success in business and personal growth.
• Creative Influence: Get inspired by examples of how creativity and a willingness to help others can make you an influential figure in the hospitality space.

Tune in to this enlightening conversation and walk away with actionable strategies to enhance your digital presence and drive your hospitality career forward. Whether you’re a seasoned hotelier or just starting out, this episode is packed with valuable insights that will inspire you to embrace LinkedIn and other digital channels for professional success.

This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands