Story-Driven Hospitality in 2024 – Samantha Hardcastle

In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares her insights on creating purposeful concepts and guest journeys that go beyond the traditional hotel stay.

Listeners will learn:

• How Samantha’s work focuses on creating experiences that align guests with their desired selves and open up new paths for them (02:57)
• The importance of understanding the deeper mission behind a hotel and helping hoteliers reconnect with their original purpose (05:16)
• How environment impacts behavior and the concept of enriched environments that can trigger new thoughts, perspectives, and actions (06:10)
• Examples of activations within hotel environments that provoke curiosity and invite engagement (08:09)
• The benefits of aligning hotel experiences with the tourism industry and focusing on experiential aspects (11:03)
• The significance of incorporating a sense of place and local history into hotel experiences in an interactive and sensorial way (14:37)
• The potential for hotels to embrace regenerative travel principles and create positive impacts on their local communities (16:42)

Liked this? Listen to our other episodes with Samantha

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands