Jumeirah, the luxury hospitality group part of Dubai Holding, has named Thomas B. Meier as its chief executive officer. Meier, who has held leadership roles within the company since 2021, will oversee Jumeirah’s ambitious plans to double its portfolio by 2030 and drive its global expansion strategy under the brand’s Mission 2030 initiative.
Meier steps into his new role after serving as chief operating officer and most recently as interim CEO. During his tenure, he has played a pivotal role in Jumeirah’s venture into Africa, with the launch of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa, as well as preparing for other upcoming openings.
With a career spanning several decades, he has also led operations and global expansion for established brands, including Raffles.
“Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter,” Meier said. “With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide.”
As part of its global expansion strategy, Jumeirah has been unveiling several properties, including two new destinations in Africa; Jumeirah Red Sea in Saudi Arabia; Jumeirah Marsa Al Arab in the U.A.E.; and Jumeirah Le Richemond Geneva in Switzerland.
Currently, Jumeirah operates 30 properties across the Middle East, Africa, Europe and Asia. The brand unveiled a new brand of luxury hospitality when it opened the iconic Jumeirah Burj Al Arab in 1999 and has since grown its collection to include beachfront resorts, city hotels and residences. Jumeirah is actively seeking opportunities in major gateway cities and resort destinations globally, as part of its strategy to strengthen its position in the global luxury hospitality market.
