10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

We're in a media revolution. And most hotels don't even know it… | Ben Wolff | 13 comments

  • Ben Wolff
  • 14 March 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

We’re in a media revolution.

And most hotels don’t even know it yet.

While the world’s attention economy transforms industries overnight, many hotels still approach social media as:
– A showcase for professional property photos
– A booking deals announcement channel
– A sporadic content dumping ground

No strategy. No investment. No results.

This revolution isn’t just a marketing trend.

Remember when hotels dismissed websites? “Our travel agents work just fine!” Those properties disappeared.

Then mobile booking arrived. The skeptics lost an entire generation of travelers.

Now, a third wave is here – the media revolution.

And it’s different this time…

The previous digital shifts were about access and convenience. This one? Connection.

The most powerful brands understand this shift. They don’t just use media–they become media-first companies.

Social media has created the most highly leveraged guest acquisition model our industry has ever seen.

It allows properties to form deep, lasting bonds with guests before they ever book a stay.

Your guests crave connection:
– Staff stories and personalities
– Behind-the-scenes glimpses
– The founder’s journey and vision
– A window into experiences they could have

They want your stories in their pocket, on their phone, everywhere they go.

Media isn’t just about beautiful drone shots of your pool at sunset.

intuitive partners with Floridian villa…
Trending
intuitive partners with Floridian villa…

It’s about being present in your guests’ lives every single day.

It’s about saying, “I’m here with you” through trending topics, seasonal moments, and cultural phenomena.

Every day. Every week. Every month. All year.

Through compelling video content, you become part of their daily lives…
Not just a hotel they might consider for their next trip.

When travelers form an emotional bond with your property, they stop price shopping. They’ve already invested in the experience you’ve shown them.

This consistent presence builds unbreakable loyalty – even against competitors with lower rates or flashier amenities.

The most forward-thinking hospitality brands aren’t just adding Instagram to their strategy.

They’re becoming media companies that happen to offer accommodations.

It’s not “build a hotel and maybe start an Instagram account.”
But “build a following and leverage that audience to fill your hotel.”

The time to embrace this revolution is now.
Not next quarter. Not eventually.

The properties winning today understand that media requires real investment and strategy – just like every other critical hotel function.

The media revolution waits for no one.
Will your property lead or follow?

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • TOP NEWS

Roland Hotel: Building Trust and Boosting Bookings with STAAH

  • Nashi Dasgupta
  • 26 October 2025
View Post
  • TOP NEWS

Why Hospitality Matters to Community Recovery – Gregory Day, Malibu Beach Inn

  • Josiah Mackenzie
  • 26 October 2025
View Post
  • TOP NEWS

Here we are: Best Technological Operational Support Innovation

  • e.tulliez
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Innovative Social Responsibility Initiative

  • m.welsch
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Innovative Guest Experience

  • m.welsch
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Innovative F&B Concept

  • m.welsch
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Marketing Initiative

  • e.koureli
  • 24 October 2025
View Post
  • TOP NEWS

MR WHITE’S GIN by Marco Pierre White stocked by Bottle + Co, Harvey Nichols

  • Sophie Weir
  • 23 October 2025
Sponsored Posts
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
Latest Posts
  • #luxuryhospitality #brandstrategy | Carrie Zhao
    • 27 October 2025
  • Coach became cool again. Modern Retail reports over half of Coach's new North American customers are Millennials and Gen Z. Why? Craft, nostalgia, and values beat hype and logos. A 1940s leather… | Pedro Colaco
    • 27 October 2025
  • Vision Hospitality Group Adds SpringHill Suites by Marriott Goose Creek to its Portfolio
    • 27 October 2025
  • Nearly 40% of Americans are dining out less frequently
    • 27 October 2025
  • IHG to open first Kimpton hotel in Austria
    • 27 October 2025
Sponsors
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.