We’re in a media revolution.
And most hotels don’t even know it yet.
While the world’s attention economy transforms industries overnight, many hotels still approach social media as:
– A showcase for professional property photos
– A booking deals announcement channel
– A sporadic content dumping ground
No strategy. No investment. No results.
This revolution isn’t just a marketing trend.
Remember when hotels dismissed websites? “Our travel agents work just fine!” Those properties disappeared.
Then mobile booking arrived. The skeptics lost an entire generation of travelers.
Now, a third wave is here – the media revolution.
And it’s different this time…
The previous digital shifts were about access and convenience. This one? Connection.
The most powerful brands understand this shift. They don’t just use media–they become media-first companies.
Social media has created the most highly leveraged guest acquisition model our industry has ever seen.
It allows properties to form deep, lasting bonds with guests before they ever book a stay.
Your guests crave connection:
– Staff stories and personalities
– Behind-the-scenes glimpses
– The founder’s journey and vision
– A window into experiences they could have
They want your stories in their pocket, on their phone, everywhere they go.
Media isn’t just about beautiful drone shots of your pool at sunset.
It’s about being present in your guests’ lives every single day.
It’s about saying, “I’m here with you” through trending topics, seasonal moments, and cultural phenomena.
Every day. Every week. Every month. All year.
Through compelling video content, you become part of their daily lives…
Not just a hotel they might consider for their next trip.
When travelers form an emotional bond with your property, they stop price shopping. They’ve already invested in the experience you’ve shown them.
This consistent presence builds unbreakable loyalty – even against competitors with lower rates or flashier amenities.
The most forward-thinking hospitality brands aren’t just adding Instagram to their strategy.
They’re becoming media companies that happen to offer accommodations.
It’s not “build a hotel and maybe start an Instagram account.”
But “build a following and leverage that audience to fill your hotel.”
The time to embrace this revolution is now.
Not next quarter. Not eventually.
The properties winning today understand that media requires real investment and strategy – just like every other critical hotel function.
The media revolution waits for no one.
Will your property lead or follow?
