Grand Metropolitan Hotels has today announced the acquisition of the iconic luxury hotel collection brand Voile d’Or Hotels and Resorts.
In the strategic move, Grand Metropolitan Hotels gains the full Brand and IP rights, and all management contracts associated with the 100 year old luxury brand with future expansion plans in additional destinations already in place.
Voile d’Or Hotels and Resorts currently operates a collection of luxury flagship Hotels and Residences in six prime locations: London, Paris, New York, Saint Jean Cap Ferrat, St. Barths, and Courchevel.
Voile d’Or captures the soul of French elegance, timeless luxury and a remarkable history with a clear focus on exclusivity, discretion and unforgettable experiences, offering sanctuaries of serenity in the world’s most extraordinary places. Under the evocative signature ‘Forever. Desirable.’, the brand expresses its enduring appeal and rare desirability.
The acquisition of this unique hospitality portfolio further underlines Grand Metropolitan Hotels’ commitment to offering its guests unrivalled luxury experiences around the globe.
“Voile d’Or will become the pinnacle of our brand architecture, representing an ultra-luxury proposition rooted in elegance and heritage,” said Martin R. Smura, Founder and Chairman of Grand Metropolitan Hotels. “We are proud to bring together a brand of this calibre and are actively preparing for expansion into the Maldives, Dubai, and Lisbon.
Historical legacy: Reopening of Hotel La Voile d’Or in Saint Jean Cap Ferrat planned for 2029
An extensive reopening of Hotel La Voile d’Or in Saint Jean Cap Ferrat is scheduled for 2029 with an offering that will meet the highest standards of international luxury hospitality. As part of the purchase, Grand Metropolitan Hotels owns not only the brand but also the long-term management contract and the development management function for this iconic landmark property.
Voile d’Or brand traces its origins back to the legendary Hotel La Voile d’Or in Saint Jean Cap Ferrat in the French Riviera, which first opened its doors in 1925. Situated in a prime location on the Côte d’Azur, right by the shore with a private beach, the property was for decades the go-to destination for the rich, the famous, and internationally acclaimed personalities. One of its most famous regular guests was Sir Winston Churchill, whose statue stands at the hotel’s entrance – a tribute to his close connection to the property, where he was always welcomed with his beloved champagne and cigars.
Strengthening the leadership team of the Voile d’Or luxury hotel collection with industry experts
Grand Metropolitan Hotels is proud to announce Jacques Oudinot as Chief Executive Officer of Voile d’Or Hotels and Resorts. With a wealth of experience in luxury hospitality, Oudinot previously held senior leadership roles with Rosewood Hotels & Resorts. “Voile d’Or represents more than hospitality—it is the art of crafting unforgettable moments,” says Oudinot. “We are honored to shape the next era of this extraordinary brand.”
Additionally, Edouard Deschepper has been appointed as Board Director. With his expertise in corporate finance, he is expected to play a key role in further developing the brand.
Grand Metropolitan Hotels is one of the leading hotel operators, specializing in providing tailor-made solutions in branding, hotel management, franchise, and affiliation services, all carefully designed to meet the individual needs of hotel owners and investors. The purchase price remains undisclosed.
