Noble Investment Group has acquired 16 WoodSpring Suites hotels through two portfolio transactions, marking a new step in the company’s expansion of branded long-term accommodations. The firm described the move as part of its continued investment in an asset class shaped by demand for flexible and cost-efficient living solutions.
Financial terms of the deal were not disclosed.
“As affordability challenges and workforce mobility reshape how people live, work, and stay, we’re scaling a high-margin, service-light platform that delivers brand-backed reliability without the burden of traditional leases,” said Ben Brunt, Noble’s managing principal and chief investment officer.
The company said the acquisitions support the growth of its long-term accommodations platform, which focuses on properties aligned with emerging travel and housing trends. Noble has been active in the hospitality real estate sector for over 30 years, with more than $6.0 billion invested across the United States.
According to the firm, its approach aims to create sustained value through investments that support economic development and job creation. Noble works with institutional investors including pension plans, endowments, and insurance companies, managing capital across market cycles.
The company has been recognized by Pensions & Investments and the Atlanta Business Chronicle as a Best Place to Work and is included on PERE’s list of Top 200 Global Investment Managers.
The transaction adds scale to Noble’s platform focused on long-term lodging, which has drawn attention from both investors and operators seeking alternatives to traditional housing and hotel models. The WoodSpring Suites brand is known for extended stay accommodations with service-light operations, typically targeting mobile workers and long-term guests.
Noble didn’t disclose the sellers or the geographic distribution of the 16 hotels. However, the firm stated the acquisitions reflect a strategy built around delivering performance through brand affiliation and location selection.
The company emphasized that it continues to invest in real estate assets designed to meet the needs of today’s travelers while generating consistent returns for its stakeholders.
The addition of these properties increases Noble’s presence in the extended stay segment at a time when demand for affordable, flexible accommodations remains strong. The firm’s recent activity underscores its belief in the continued resilience of the long-term lodging sector.
Atlanta-based Noble is led by CEO Mit Shah, who is also part-owner of the NBA’s Atlanta Hawks and spoke recently at the Hunter Hotel Investment Conference, where he is a frequent presence on the Wall Street panel. According to its website, Noble has more than $4 billion in assets under management.
