Playa Hotels & Resorts, a major player in all-inclusive properties across Mexico, the Dominican Republic, and Jamaica, adds 15 resorts to Hyatt’s portfolio, including popular properties in premier beach destinations.
The acquisition expands Hyatt’s Inclusive Collection, which already includes Hyatt Ziva and Hyatt Zilara properties, by adding iconic resorts such as Secrets La Romana and Dreams Rose Hall.
“We’re thrilled to welcome the Playa team into the Hyatt family – a move that not only strengthens our position as a global leader in all-inclusive, but also builds on our momentum in the segment,” “Spending time with the Playa team over the past several months has confirmed a deep cultural alignment and shared commitment to excellence. Hyatt’s loyalty program, World of Hyatt, and all-inclusive distribution platform, which includes ALG Vacations and Unlimited Vacation Club, are complimented by Playa’s commercial capabilities and together, we’re ready to shape the future of all-inclusive travel.” – Javier Águila, President, Inclusive Collection, Hyatt.
The acquisition also strengthens Hyatt’s leadership in the all-inclusive segment, complementing its previous acquisitions, including the Apple Leisure Group in 2021 and a joint venture with Grupo Piñero for Bahia Principe Hotels & Resorts in 2024.
“As we welcome Playa into the Hyatt family, we are strengthening our leadership in the all-inclusive space through a combination of new locations, capabilities, and talent,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “Playa’s all-inclusive management platform complements Hyatt’s global scale and brand strength, enabling us to deliver compelling experiences for guests and members while driving strong performance for owners.” – Mark Hoplamazian, President and CEO of Hyatt.
The move is a strategic step for Hyatt, furthering its position as a leader in the all-inclusive travel market.
“Playa has spent nearly two decades building a reputation for delivering outstanding all-inclusive experiences,” “This acquisition is a natural evolution of our longstanding relationship with Hyatt, and we’re confident these outstanding resorts will continue to flourish under its leadership.” – Bruce Wardinski, departing Chairman & CEO, Playa Hotels & Resorts
This acquisition is seen as the next evolution in Hyatt’s ongoing efforts to expand its all-inclusive offerings, aligning with the brand’s global scale and growth strategy.
