Strengthening HR strategies for future growth
Anke Maas, who has been with Leonardo Hotels since 2012, brings nearly three decades of experience in human resources.
As CHRO, she will continue advancing Leonardo Hotels as an attractive employer in Central Europe, emphasizing staff loyalty, organizational development, and the integration of digital tools into HR practices.
“Since joining Leonardo Hotels in 2012, Anke has demonstrated outstanding leadership qualities, strategic vision, and a huge degree of commitment to fostering a strong and integrative workplace culture. As CHRO, she will remain a driving force behind our HR strategy for Central Europe and will ensure its robust alignment to the long-term objectives of the company.” – Yoram Biton, Managing Director of Leonardo Hotels Central Europe.
A legacy of HR innovations
Under her leadership, Leonardo Hotels Central Europe has implemented several impactful HR initiatives. Notably, she introduced the “LeoDo” concept in 2014, a company-wide program focused on social activities for employees.
Additionally, in 2015, she was instrumental in launching the employee app Beekeeper, which improved internal digital communications.
The ongoing development of the Leonardo Academy has also become a cornerstone for talent retention and employee development within the organization.
She holds a degree in public law, human resources, and organizational development. She began her career in the public sector before transitioning to industry roles, where she held senior HR positions. Her extensive experience in both sectors will continue to shape the company’s HR strategy going forward.
