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How to Lead a Hotel with AI: A New GM's Guide | Drew Potter posted on the topic | LinkedIn

  • Drew Potter
  • 4 September 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

If I were walking into a hotel as a new GM or department head tomorrow, here’s exactly how I’d use AI to lead smarter, faster, and more humanely:

The tech stack is a mess.
No integrations.
Legacy systems everywhere.
A breakroom printer that jams more than it prints.

But I’ve got ChatGPT/Gemini/Claude (or any of the others). And that’s enough to get me started.

Guest feedback?
I’d dump six months of reviews into it—TripAdvisor, Medallia, Google, the works—and ask:

“What are guests actually upset about? What keeps showing up?”

Cut through the noise. Find the signals.

Daily ops chaos?
I’d plug in MOD reports, maintenance logs, and audit notes from the last few days and say:

“Tell me what I’m walking into this morning.”

Start the day focused instead of buried in paper.

Hiring?
I’d drop in our current job posts and ask:

“How do I rewrite this to sound like a real human wrote it?”

People aren’t looking for ping pong tables. They want clarity, purpose, and consistency. That starts with how we talk to them.

Training?
I’d take an SOP and say:

“Turn this into something my new hire can actually follow on day one.”

Simple checklists beat three-ring binders every time.

Trending
Booking.com CEO suggests lottery system to curb overtourism

Team communication?
Before sending a tough message, I’d paste it in and ask:

“Make this clear, direct, and calm.”

Better words build better culture.

Patterns?
I’d throw in exit interviews, job postings, and old comment cards and just ask:

“What themes do you see?”

Sometimes it takes fresh eyes to notice what’s right in front of you.

No fancy dashboards. No API connections.

Just a smart assistant in my pocket helping me lead with more intention.

The hotels that figure this out fastest aren’t waiting on corporate to roll something out.
They’re using what they have.

And what they have is enough.

What would you do with just ChatGPT or Gemini and a whole lot of operational mess?

Let’s crowdsource the most scrappy, practical wins.

#HotelLeadership #HospitalityOperations #AIFortheRestOfUs #HotelGM #ServiceMatters #CultureOverChaos

Please click here to access the full original article.

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