TFE Hotels has announced the appointment of Ray Goertz as its new regional general manager, UK.
Most recently, Goertz was general manager at The Prince Akatoki London, where he led the transformation and rebranding of the property from The Arch London, delivering a full refurbishment while keeping the hotel operational.
Goertz’s career also includes leadership roles at the Courthouse Hotel Shoreditch, Canary Riverside Plaza Hotel, M by Montcalm, and ME London Hotel (Melia Hotels International).
In his new role Goertz will oversee operations and strategy for TFE Hotels’ growing UK portfolio, including the recently announced The Hobson Cambridge by Adina (opening late autumn 2025).
Furthermore, The Wellington Glasgow by Adina is also scheduled to open in late autumn.
Goertz said: “I am thrilled to be joining TFE Hotels at such a pivotal moment in the group’s growth. The UK portfolio offers a unique opportunity to bring TFE’s distinct hospitality brands to market, blending heritage properties with contemporary lifestyle concepts.
“I look forward to working with the team to deliver exceptional guest experiences, build strong community connections, and establish TFE as a trusted name in the UK hospitality landscape.”
The UK portfolio represents a cornerstone of TFE Hotels’ European strategy, offering a blend of heritage-led properties and contemporary aparthotels.
The launch of flagship properties like The Hobson Cambridge by Adina underscores TFE’s ambition to grow its footprint in culturally significant destinations.
This UK expansion is vital for strengthening the brand’s global presence, connecting TFE’s European operations with its established portfolio in Australia, New Zealand, and Asia.
