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Why a two-star work culture can't deliver five-star service | Oliver Corrin posted on the topic | LinkedIn

  • Oliver Corrin
  • 17 October 2025
  • 1 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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Balancing Humanity with Business in Hospitality

Hospitality is a business—there’s no denying it. Hotels run on budgets, revenues, and KPIs. Yet, at its heart, hospitality is also deeply human. It’s about caring for people, not just serving customers.

The challenge—and the beauty—lies in balancing these two sides.

✨ On one hand, we have commercial needs:
• Occupancy rates, upselling, cost control, and efficiency.
• Strategic decisions that keep the business profitable.

✨ On the other hand, we have human needs:
• Guests who arrive tired, anxious, or excited.
• Employees who bring their emotions, strengths, and struggles to work.

When businesses focus only on numbers, service becomes mechanical. When they focus only on emotions, sustainability is at risk. But when both are aligned—when humanity meets strategy—hospitality becomes transformative.

Consider this:
• A genuine smile costs nothing, yet adds immense value to the guest experience.
• Empowered, respected employees naturally deliver better service, leading to higher guest loyalty.
• Caring for guests with authenticity doesn’t conflict with commercial goals—it drives them.

The most successful hotels and restaurants are the ones that understand this truth: Profit and purpose can, and must, coexist.

Because at the end of the day, hospitality is not about choosing between humanity and business—it’s about weaving them together so that every guest interaction builds both connection and value.

Gurney’s Resorts Announces West Coast Expansion to Lake Tahoe
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Gurney’s Resorts Announces West Coast Expansion to Lake Tahoe

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