Daish’s Holidays has revealed its plans to invest £1m in a winter refurbishment programme across 10 of its UK hotels, with work scheduled to take place during the traditional seasonal closure period early next year.
The family-owned coach holiday operator said the programme would cover upgrades to 155 bedrooms alongside improvements to dining, entertainment and lounge areas, as it prepares its portfolio for the main 2026 season.
Story Stream:
More on Holidays
The largest single allocation will be at the Sandringham Hotel in Weston-super-Mare, where £250k will be spent on upgrading 90 bedrooms and improving public areas. The Esplanade Hotel in Scarborough will see its restaurant refurbished alongside upgrades to 10 bedrooms.
At the Somerset Hotel in Llandudno, the company plans to refurbish 10 bedrooms and a communal lounge, while the Barrowfield Hotel in Newquay will undergo renovations to up to 10 bedrooms and receive new furniture in its entertainment room. Exactly 10 bedrooms will also be upgraded at the Abbey Lawn Hotel in Torquay.
In Weymouth, 15 sea view rooms at both the Russell Hotel and the Prince Regent Hotel are set to be refurbished, reflecting what the company described as strong guest demand. Further works include upgrades to 10 bedrooms at Daish’s Hotel on the Isle of Wight, enhancements to up to 15 rooms at the Bournemouth Sands Hotel, and refurbishment of up to 10 bedrooms at the Imperial Hotel in Eastbourne.
Paul Harper, commercial director at Daish’s Holidays, said: “This significant investment demonstrates our unwavering commitment to ensuring every guest feels at home and enjoys the best possible Daish’s experience.
“In today’s competitive hospitality market, guests are looking for more than just a comfortable room. They want memorable moments, modern amenities, and a sense of care that makes their stay truly special.”
He added: “Our vision is to build a hotel collection that not only meets but improves guest expectations, blending our tradition of great value and warm, welcoming hospitality with contemporary touches that make every stay feel fresh and comfortable.”
