10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles this Month
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles this Month
  • About us

Layers of Simplicity

  • 10minhotel
  • 17 January 2026
  • 2 minute read
Total
0
Shares
0
0
0

I’ve been wrestling with the idea of simplicity, and the conclusion I’ve come to is that creating it is a lot more complicated than it looks. Behold this elegant vision of an AI-driven future where the chaos of a thousand different interfaces just… disappears. A world where our systems simply talk to an AI, and all the messy specifics are handled. Sounds great on the surface, doesn’t it? But what’s really happening is we’re just adding another layer to the digital cake.

The conversation that’s been rattling recently is about this new layer, this Model Context Protocol, or MCP. We’ve gone from a world where your software has its data, its logic, and its application, all exposed through a series of specific APIs, to one where we’re going to tack on this new, intelligent intermediary. A new building block in our architecture. It’s a classic case of building a more complex solution to achieve a simpler result for the user. We’re not making things simpler; we’re just shoving all the complexity into a new, single-point-of-contact layer.

Why? The primary benefit, we’re told, is for AI. Instead of an AI having to learn how to speak a thousand different languages to get the weather, find a hotel room, or book a flight, it’ll just have to talk to a handful of expert MCPs. It’s a step forward, sure. The scale advantage is undeniable—going from a thousand one-to-one connections to a single, intelligent one-to-many connection. It promises greater efficiency, a smaller data footprint, and easier integration for new players. All good things, on paper.

How “Being Our Own Guest” Enabled Us To Allow More Early Check-Ins (And Improve Guest Satisfaction 20%) – Roman Pedan, Kasa
Trending
How “Being Our Own Guest” Enabled Us To Allow More Early Check-Ins (And Improve Guest Satisfaction 20%) – Roman Pedan, Kasa

But the reality, the irony that would make even Sisyphus sigh, is that this creates a new, incredibly profitable business model. Likely every single software provider will probably end up needing one of these in their stack. Why would they give up that control? So, in the short term, the elegant vision of one industry-wide MCP collapses into a messy reality of hundreds, maybe thousands, of provider-specific MCPs. Each one is a new revenue stream, a new layer to charge for, a new way to lock in a customer. Nothing is free, least of all simplicity. The money will flow from a new master API to the new MCP layer, likely through a transaction-based fee model, or a subscription, much like a payment processor. It’s a beautiful, intricate plan, built on the premise that our desire for a streamlined front-end will allow for a far more complex and costly back-end.

The brave new world of simplicity, it turns out, is just our old, complex world with another expensive layer on top.

Life is so tech. How many layers would you like on your cake before you eat it?

Mark Fancourt

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Previous Article

HOTELS Jan/Feb 2026 digital issue now live!

  • HOTELS Editors
  • 16 January 2026
View Post
Next Article

Eight relaxing home saunas for an instant wellness retreat

  • Amy Peacock
  • 17 January 2026
View Post
You should like too
View Post
  • Innovation

Most hotels don’t actually know who their best guests are. They know who stayed. They know who booked a massage. They know who dines regularly. But they don’t always see the full relationship. I… | Carla Severn

  • Carla Severn
  • 19 January 2026
View Post
  • Innovation

#hospitalitytech #hoteloperations #operationalresilience #businesscontinuity #guestexperience #itleadership #hotellife #cio #cto #digitaltransformation | Mahmood Ahmed

  • Mahmood Ahmed
  • 19 January 2026
View Post
  • Innovation

Quicktext Becomes Quinta

  • Automatic
  • 19 January 2026
View Post
  • Innovation

No More Guesswork: How Pace Analytics Uncovers the ‘Why’ Behind Hotel Performance Changes

  • Pierre Voltchkoff
  • 19 January 2026
View Post
  • Innovation

Lake.com Partners with OwnerRez to Simplify Vacation Rental Management for Waterfront Hosts

  • Automatic
  • 19 January 2026
View Post
  • Innovation

Hotel Staffs Do Not Need to Work Harder, Just Smarter

  • 10minhotel
  • 19 January 2026
View Post
  • Innovation

Hotel Staffs Do Not Need to Work Harder, Just Smarter

  • Automatic
  • 19 January 2026
View Post
  • Innovation

The Hotel Owner AI Playbook and Toolkit

  • Automatic
  • 19 January 2026
Sponsored Posts
  • LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence

    View Post
  • Cendyn brings hotel direct rates into AI search platforms

    View Post
  • Why Automation is the Ally of Hotel Staff, and Not Their Replacement

    View Post
Most Read
  • Yipy raises $1M pre-seed funding to scale new category of hotel operations software
    • 13 January 2026
  • Nestor Stay Grows Booking Value 62% and Direct Bookings 168% after Using AI Tools on Apaleo
    • 13 January 2026
  • Operto appoints Tim Major as CEO to lead next phase of growth 
    • 15 January 2026
  • Bob W to open 143 rooms in Copenhagen’s Ørestad through Urban Partners partnership
    • 14 January 2026
  • RMS integrates with Salto to unlock frictionless room access for guests
    • 15 January 2026
Sponsors
  • LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence
  • Cendyn brings hotel direct rates into AI search platforms
  • Why Automation is the Ally of Hotel Staff, and Not Their Replacement
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 More
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.