Brand story? No thanks. I’ll take a well-documented API.

This morning I booked a hotel.
Well—I didn’t book it. A bot did, while I was having breakfast.

To be precise: the brand-new ChatGPT Agent, freshly launched in Europe. I told it, “Find me somewhere to stay in Rome.” It nodded digitally and started crunching data—implicit preferences, cross-checked reviews, real-time availability.

When it came time to enter my credit card details, it paused:
“For privacy reasons, please enter them yourself. Let me know when you’re done.”

That moment—that tiny micro-pause—is everything. That’s when you realize you’re no longer in charge. You’re the break-glass-in-case-of-emergency option. Human-on-the-loop. Not the protagonist, but the predefined exception. The one the agent tolerates, not the one who leads.

Everything else? A flawless mechanical dance.
Except (surprise, surprise!) the bot went straight to Booking.com. No independent hotel sites. No emotional brand storytelling. Just the fastest, most structured, most API-friendly platform. Data heaven. Poetry hell.

And now tell me: were you really expecting AI to prioritize official websites? To hunt down the winner of the “Best WordPress Theme 2025” award? Come on. Let’s be serious. Agents don’t look for inspiration. They look for structure. JSON, not Arthur Rimbaud.

This isn’t an inclusive revolution.
It’s a technocratic coup.
And we’re already out of the game.