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Alba Navarro

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  • 2 min

Why Most Hotel Websites Aren’t Doing Their Brands Justice

🏨 In the U.S., 20% of the population has a disability impacting internet usage. Hotel websites often lack fast loading speeds, mobile optimization, and fail to evolve with changing technology and guest expectations. Amazon's model of continuous small improvements is suggested for hotels to treat their websites as dynamic services, enhancing accessibility, user experience, and SEO, thus driving direct bookings and brand loyalty.
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Is Your CRS-CRM Integration Sabotaging Guest Experiences?

📱 Poorly integrated Central Reservation System (CRS) and Customer Relationship Management (CRM) in hotels result in fragmented data, missed upselling and loyalty opportunities, increased labor due to manual data entry, and higher reliance on high-commission Online Travel Agencies (OTAs). Native integration of CRS-CRM enables real-time data sharing, automatic application of guest preferences, and efficient upselling, reducing OTA reliance and distribution costs while enhancing guest experience and loyalty.
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The rules of online visibility are changing – thanks to Google’s generative AI search

📊 With Google's generative AI search introduction, static search results evolved into dynamic threads, rendering old SEO practices like keyword stuffing ineffective for hotels. Content must now be relevant, human-like, and respond directly to real guest inquiries. FAQs should be strategically placed, and reviews must be actively managed to improve visibility in search results. Generative AI represents the future of search, necessitating quick adaptation by hotels to remain competitive.
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