Alba Navarro

2 min

Why Most Hotel Websites Aren’t Doing Their Brands Justice

Alba Navarro
21 October 2024

In today’s digital-first world, your hotel’s website is more than an online brochure. It’s the first touchpoint, a revenue driver and a stage for your brand. Yet, too many hotel…

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2 min

Is Your CRS-CRM Integration Sabotaging Guest Experiences?

Alba Navarro
26 September 2024

Imagine a guest is excited about their stay at your hotel. They’ve booked a room, expecting a seamless experience. But, behind the scenes, your systems – CRS (Central Reservation System)…

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2 min

The rules of online visibility are changing – thanks to Google’s generative AI search

Alba Navarro
19 September 2024

For years, staying visible online was relatively straightforward. You’d optimize your site with keywords, stuff your pages with content and hope Google ranked you well. The strategy was simple: more…

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