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  • 3 min

What Happened with the Marriott-Sonder Partnership? – 10 Minutes News for Hoteliers

💸 Marriott International terminated its licensing agreement with Sonder Holdings Inc. on November 9, 2025, due to Sonder's contract default. Sonder, struggling financially since its 2021 SPAC debut, recently faced a market cap drop below $7 million. Marriott's inventory forecast decreased to 4.5% for 2025. Travelers experienced disruption, with stays abruptly canceled and rebooking challenges. Marriott offered full refunds or alternative bookings, but guest dissatisfaction surged, prompting complaints and calls for boycotts.
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  • 2 min

Is the connected trip the next big thing? – 10 Minutes News for Hoteliers

📍 Booking.com reported a growth of over 40% year-over-year in connected trip transactions for Q3 2024, a category now constituting a high single-digit percentage of total transactions. Expedia, a main competitor, has pushed the concept since 2004, yet connected trips represent less than 10% of their overall bookings. Traditional tour operators have offered such packages for 175 years, and despite the advent of connected trips online, less than 10% of Europeans travel abroad on packages, with the U.S. figure below 5%.
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  • 4 min

Hyatt Harnesses LinkedIn Sales Navigator to Build Valuable Relationships – 10 Minutes News for Hoteliers

💸 Hyatt utilized LinkedIn Sales Navigator to modernize their sales strategy, resulting in 6,200 saved leads and 2,600 new connections over approximately three months. The pilot program saw 100% of participants wanting to continue using the tool, leading to Hyatt's decision to enter a long-term partnership with LinkedIn. The integration of AI features like Account IQ has further empowered Hyatt's sales teams to effectively target and build relationships at scale.
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  • 5 min

The New Face of Hospitality: Facial Recognition Set to Further Streamline the Guest Experience – 10 Minutes News for Hoteliers

🏠 Adoption of biometrics in hotels is expected to rise in 2024 and 2025, addressing privacy concerns and staffing challenges. CyberLink's FaceMe system boasts a 99.83% accuracy, tested by NIST. Martin Chevalley of InnSpire suggests the technology allows staff to focus on guest engagement over clerical tasks. Facial recognition is favored over fingerprints due to environmental resilience and lower spoofing risk. While current costs are high, prices are anticipated to fall, making the technology more accessible.
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