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Posts by author

Clay Bassford

27 posts
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  • 3 min

Transforming the Guest Experience: Martin Picard Reveals Sonder’s Innovative Approach to Hospitality Technology

  • Clay Bassford
  • 21 August 2024
📱 Sonder integrates technology into every aspect of the guest experience, offering features like mobile unit access and instant replies. The company focuses on optimizing pricing, room management, and underwriting to enhance operations and increase net operating income (NOI) per square foot. By streamlining operations and reducing labor costs, Sonder provides larger spaces or better pricing to guests. Their approach demonstrates how hospitality technology can improve guest satisfaction and drive financial success.
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  • 1 min

History of tech in hotels

  • Clay Bassford
  • 4 July 2024
Shiji collaborated with Techtalk.travel and Hotelschool The Hague to create a chart mapping out the history of travel technology, focusing on significant educational and association events, global tech developments, and hotel industry-specific technology. The research highlights that the hotel industry often adopts consumer-level technology before it becomes widely available, with a direct impact on guest experience. The article lacks specific dates, locations, or statistical information to extract, but it was published on May 24, 2021, and the content was last modified on November 10, 2021.
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Understanding Hotel Data Usage

  • Clay Bassford
  • 4 June 2024
Nowadays, hotels have data inputs coming in from all directions – web, payments, forecasting, POS systems, PMS systems – the list is endless. As any good data scientist will tell…
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Embracing Technology in Hotel F&B: Challenges and Opportunities

  • Clay Bassford
  • 28 September 2023
The food and beverage (F&B) industry has seen its fair share of challenges and transformations in recent years, with technology playing a pivotal role. As Senior Director, Commercial and Operations…
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The Hotel F&B Transformation Roadmap

  • Clay Bassford
  • 13 September 2023
The hospitality industry is undergoing a profound transformation, and the food and beverage (F&B) sector within hotels is no exception. As guest expectations continue to evolve and operational challenges mount,…
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How a Hilton GM Embraces Technology for Streamlined Efficiency and Enhanced Collaboration

  • Clay Bassford
  • 10 August 2023
In this discussion with Piotr Ignaszak, the General Manager of Hilton Garden Inn Krakow Airport, we delve into the world of technology and its transformative impact on hotel operations. Piotr…
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How a Hilton GM Embraces Technology for Streamlined Efficiency and Enhanced Collaboration

  • Clay Bassford
  • 10 August 2023
In this discussion with Piotr Ignaszak, the General Manager of Hilton Garden Inn Krakow Airport, we delve into the world of technology and its transformative impact on hotel operations. Piotr…
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High Tech, High End: How F&B Technology is Improving Fine Dining Operations

  • Clay Bassford
  • 2 August 2023
Shiji Insights spoke with Arthur Leliveld, co-owner of Annoncer, a restaurant and F&B technology provider, to explore how technology can empower chefs at all levels of food operations and allow…
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The Hotel Cloud Checklist

  • Clay Bassford
  • 6 July 2023
In the following post, Michael Heinze, Shiji’s Chief Architect and Managing Director, shares clear steps to bring your hotel’s processes and tech stack safely and fully into the cloud. Download…
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An Introduction to Hotel APIs: Updated for 2023

  • Clay Bassford
  • 4 July 2023
As seen in our previous article about application program interfaces, or APIs, are the “backbone of any digital network of programs. They are how we connect the various hospitality software, applications, and…
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