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Posts by author

Clay Bassford

27 posts

Ways To Encourage More Guest Reviews

  • Clay Bassford
  • 2 March 2023
31 Mar 2023 by ReviewPro in Online Reputation Management Most hoteliers know that to encourage guest reviews is beneficial. But it’s not always easy. So, how can you get your guests to leave…
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An Introduction to the Metaverse for Hotels, Part 2

  • Clay Bassford
  • 15 February 2023
In our first conversation about the Metaverse with Simone Puorto, one of the most prominent Web3 specialists for the hospitality and travel industry, Simone eloquently explained the true definition of…
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Use a Business Mindset: David Lund on Hotel Finance

  • Clay Bassford
  • 8 February 2023
David Lund, a financial consultant for hotels, shares his thoughts on how hotels should approach hotel finance software and tools, and the role technology plays in daily operations, highlighting the…
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DIY Hospitality Technology Distribution Chart

  • Clay Bassford
  • 24 January 2023
To help hoteliers, revenue managers, IT teams visualize their current distribution technology and to map out the distribution technology strategies for the coming year(s). We have created a version of…
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The Future of POS Systems for Hospitality: Data and Interoperability

  • Clay Bassford
  • 21 December 2022
Looking ahead, Point of Sale or POS systems for hospitality will be shaped by the confluence of data and interoperability.  Data, understanding guests’ interests, behavior, and history, allows staff to…
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Recap: Digital & Mobile Guest Engagement Discussion

  • Clay Bassford
  • 30 November 2022
On this episode of Shiji Buzz, three panelists gather to discuss the importance of digital and mobile guest engagement, what it means to guests and operators, and whether this is…
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The Elements of Hotel Automation: An Infographic

  • Clay Bassford
  • 5 October 2022
Over the past several years, there has been a constant debate around automation in hotels and the dilemma between human interactions and machines. While hotels are a relationship-based service industry,…
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