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e.koureli

106 posts
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  • 4 min

Here we are: Best Concept On the Move

🚄 Belmond's Britannic Explorer, launching from London Victoria, offers luxury rail travel across England, Wales, and Scotland with 18 suites and a restaurant led by Simon Rogan. Cathay Pacific's Gallery in the Skies, on Boeing 777-300ER, displays Hong Kong art. Ritz-Carlton's Luminara, a superyacht with 226 suites, sails the Mediterranean in 2025. Minor Hotels' Bohème cruise along the Mekong River features 13 suites and local workshops. Mövenpick's Royal Lily cruises the Nile with 56 cabins and supports Egyptian heritage.
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  • 3 min

Here we are: Best Innovative Brand Concept

🛌 The Ascott Limited launches lyf, a new-generation brand merging co-living and hotel experiences with features like co-working lounges and event zones. B&B HOME introduces a long-stay concept blending home comfort with hotel efficiency and social initiatives. Hyatt's The StandardX offers minimalist design for young travelers. nhow Berlin's Gaming Rooms & Studio caters to gamers with high-performance setups. Novotel's La Suite at Parc des Princes combines hospitality with live sports. UMusic Hotels in Madrid integrates live music and hospitality in a historic venue.
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  • 4 min

Here we are: Best Marketing Initiative

📰 Launched in June 2025, Accor's Guest Star campaign, featuring Kylian Mbappé, redefines hospitality by treating guests as stars. From September 19-22, 2025, Club Med celebrated its 75th anniversary at Galeries Lafayette in Paris. Four Seasons' White Lotus Experience offers a private jet journey from Hawaii to Sicily and Thailand. Ibis RockCorps, initiated in 2024, combines community service with exclusive concerts. Marriott Bonvoy ventures into the metaverse with Fortnite, creating Marriott Bonvoy Land for virtual travel exploration.
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