Editorial Team - 10 Minutes News for Hoteliers

The power of response: how Milan hotels can prepare for the Winter Olympic Games

🏆 Milan, set to host the 2026 Winter Olympics, presents hotels a golden chance. Q3 2025 data shows 4-star hotels respond to 50% of reviews, 3-star at 28.7%, and 5-star at 24.7%, against Europe’s 61.7% average. Paris 2024 revealed a 90% short-term rental surge, with hotel rates peaking at €530, dropping to €274. Milan hotels must enhance review management with AI tools and staff training, ensuring every review is addressed, building lasting loyalty and justifying higher rates.

Hospitality Trends for 2026: Experience as the Operating System

📈 In 2026, hotel success hinges on integrating experience, operations, and technology. Effective personalization is operational, not performative, reducing guest friction. Mobile engagement shifts from utility to influence, focusing on relevance. AI aids in swift decision-making, while distribution management becomes strategically critical and seamless. Reputation data informs daily operations, F&B evolves to follow guests, and predictive benchmarks address potential issues. Hotels thrive through coherent design, aligning teams and technology with the guest journey for enhanced experiences.

The Invisible Architect: How Technology in Hospitality Design is Redefining Spaces

💻 AI technology is revolutionizing hotel design. Digital twins and generative AI predict guest flow and optimize layouts before construction, transforming lobby design from art to science. Sensor-driven "switch-less" architecture and Power over Ethernet reduce clutter. IoT sensors enable zero-touch experiences, while sound-sculpting materials improve lobby acoustics. Circadian lighting and smart green walls automate wellness. Integrated designs reduce maintenance costs, enhance space use, and boost guest satisfaction, driving significant ROI for hotel owners.

3 min

Booking.com’s new review scoring explained: What hoteliers need to know in 2026

📈 In December 2024, Booking.com revamped its review scoring, shifting to a dynamic model focused on recent reviews. Key data shows a hotel’s score, which was static at 8.8 for 480 days (2023-2024), rose to 9.3 by August 2025 after the change. This new approach led to 15 score changes in eight months of 2025, surpassing the total from the previous two years. The update rewards recent guest experiences and reflects current hotel performance more accurately.

6 min

How Intelligent Systems Will Drive Hotels Into The Future

💻 By 2026, hospitality tech evolves, redefining operations through AI-driven automation and data integration. Digital agents will manage workflows, transforming hotels into cohesive entities. Administrative tasks like inventory checks and guest check-ins will be automated, enhancing guest experiences and allowing staff to focus on empathy. With real-time analytics and predictive intelligence, hotels will offer hyper-personalized services and accelerate business operations, ultimately enhancing profitability and the human element in hospitality.

7 min

The Rise of Agentic AI in Hospitality: Moving From Search to Action

🛫 Sam Altman and Tyler Cowen discussed AI's role in travel, highlighting its impact on hotel bookings. AI agents, driven by Large Language Models, automate booking, reducing friction. Hotels must adopt modern, API-ready systems for visibility. Trust, not ads, will guide AI recommendations. SEO shifts to structured data for AI interpretation. A McKinsey study notes the average traveler visits 38 sites before booking. AI can merge planning and booking into a single step, emphasizing the need for accurate, structured hotel data.

6 min

Reclaiming the Core: Why Modern Property Management Systems Define the Next Era of Hotel Intelligence

Blog Post Excerpt 💻 In 2025, modern property management systems (PMS) have evolved into intelligent platforms with cloud capability, AI-driven workflows, and unified data. Compared to 2022, the focus has shifted from cloud adoption to seamless interoperability and predictive insights in hospitality. Automation and intelligent guest profiles enhance operations, while PMS systems now serve as the central hub for comprehensive management in hotels, supporting diverse business models and requiring strong leadership for success.

10 min

The Implementation Playbook: Part 1 of a 5‑Part Series on Hotel PMS Rollouts

📰 Hotel PMS implementation success hinges on clear communication and strong leadership. Ryan King, Senior VP of the Americas, highlights the importance of disciplined planning and alignment among corporate and property teams. Effective change management increases project success by 30-40%. Integration readiness 60 days before go-live is crucial to avoid chaos. Appointing property champions accelerates adoption. Consistent communication and a clear project plan help mitigate resistance and confusion during transitions.

Budget Season 2026: Why guest data is your most valuable planning tool

📈 Edwardian Hotels London identified declining satisfaction due to a lack of public workspaces and redesigned their property, boosting satisfaction and corporate loyalty. A Berlin hotel used guest feedback to choose a preferred mattress type, improving satisfaction scores. Guest reviews often highlight real needs such as faster service or reliable Wi-Fi rather than expensive upgrades. By listening to feedback, hotels can make data-driven budget decisions, focus on guest-loved experiences, and achieve higher ROI through improved reputation.

6 min

Leading with Purpose: A Conversation with Andreas Magnus of Kempinski Hotels on Luxury Hospitality

Luxury Hospitality Leadership at Kempinski Palace Engelberg 🏨 Andreas Magnus, General Manager of Kempinski Palace Engelberg, opened the hotel in mid-2021 in the Swiss Alps. His career spans Dubai, Bangkok, and Beijing, shaping his approach to luxury hospitality. The hotel offers unique experiences close to Lucerne and Zurich. Emphasizing local authenticity, they focus on Swiss farm-to-table dining. AI is anticipated to enhance guest experiences. Magnus's leadership promotes talent development, aiming for an authentic luxury experience defined by local craftsmanship.

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