Editorial Team - 10 Minutes News for Hoteliers - Page 2

8 min

Hospitality Revenue and the Power of Human-Driven Technology

📑 Adrienne Hanna, CEO of Right Revenue, started her tech journey in her late 40s, leveraging 30 years in hospitality. In 2017, Right Revenue was founded to bridge the tech gap for independent hotels, offering tools usually available to big brands. Her system supports 'also Revenue Managers' who juggle multiple roles, with user-friendly dashboards and recommendations. Adrienne emphasizes balanced automation and human intuition, advocating for more integrated revenue management across departments for long-term success.

From Bellboy to Boardroom: Leadership, Technology, and the Human Side of Hospitality

💻 Felipe Ríos Romo, founder of Beyond Hospitality Business, started at his family’s bed and breakfast at 14 and now leads in hospitality tech and leadership. Over four decades, he saw the industry's shift from manual operations to digital systems. In 2020, Hotel Fénix transformed into a tamale business during COVID-19, selling 100,000 tamales in 100 days, demonstrating innovation and resilience. The future emphasizes personalized, AI-driven guest experiences alongside human-centric service.

6 min

How Integrated Hotel Technology Complements Distribution Strategies

💻 Amadeus Travel Dreams Report 2024 surveyed 6,000 travelers globally, uncovering key insights: 70% want virtual tours pre-booking; 12% are willing to spend above ADR for amenities, adding up to $5,383/year per room. 52% will share data for personalized offers. Business travelers (71%) prefer self-service check-ins; leisure travelers (48%) opt for personal interaction. Eco-friendly practices appeal to 36% of business travelers, while 44% of all travelers seek wellness options. Integration of hotel systems is crucial for meeting these evolving expectations.

6 min

Emotion, AI, and the Human Touch: Insights from Sébastien Félix of Influence Society

💻 Sébastien Félix, CEO of Influence Society, discusses AI's role in hospitality. Faster design concept development shrinks timelines from ten weeks to two. AI helps hotels personalize at scale by unifying guest data. Marketing teams leverage AI for strategy, letting it handle repetitive tasks. Emotion drives bookings; hotels should build an "emotion stack" of stories and images. The main barrier to AI adoption is cultural, not technical. AI supports staff and enhances service, without replacing the human element.

3 min

Too Many Systems, Too Little Time: How Hotels Can Simplify Tech and Empower Teams

💻 TIME Hotels mapped current tech, reducing admin workload by 30% across 17 properties using Daylight PMS. Ruby Hotels integrated Daylight PMS, Infrasys POS, and Reviewpro to enhance guest experiences. Middleware optimized operations for compliance in the Middle East. Langham Hotels use Single Guest Profiles for tailored service. Dakota Hotels phased in tech upgrades for smooth transitions. Simplifying tech empowers staff, boosts efficiency, and enhances guest satisfaction.

8 min

Navigating the Next Frontier of Social Commerce in Hospitality

TikTok Go and Hospitality 🌍 TikTok Go, launched in partnership with Booking.com, allows hotel bookings directly within TikTok. As of August 2025, it's active in the US, Indonesia, and Japan, with plans to expand over 12-18 months. Hotels pay a commission of 10-25% per booking, similar to Booking.com. TikTok Go is reshaping hospitality with integrated storytelling and booking, shifting discovery from traditional OTAs to TikTok's creative content.

6 min

How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity

📰 Hotels must leverage reviews as the new "trust badge" to boost visibility in AI-driven searches. By 2025, AI-generated summaries represent 13% of search queries, with AI drawing only 25% of answers from hotel websites; the rest comes from reviews and online data. Key strategies include encouraging detailed reviews, aligning marketing with guest feedback, and utilizing Online Reputation Management systems. Authenticity and consistent guest reviews are critical to maintaining AI visibility and enhancing search rankings.

4 min

Looking Beyond Data: A Reflection on the Bigger Picture

📊 Discussion with Carlos Cendra from Mabrian Technologies highlights the need for a destination-centric approach in hospitality. Real-time sentiment analysis and macro data are crucial for understanding market dynamics and shaping strategic narratives. Observational research using AI aids in interpreting vast data, turning insights into actionable strategies. A case study reveals the impact of geopolitical events and travel costs on destination perception and pricing strategies. Emphasizing that travelers choose destinations, not just hotels, is key for future success.

7 min

Why Your PMS Security is a Business Liability

📈 Italian hotel group suffered a data breach in 2025, exposing over 70,000 guest documents. This highlights the risks of outdated systems. Modern cloud-based PMS solutions can mitigate these risks and transform operations. The cost of inaction includes inefficiencies, lost revenue, and high staff turnover. Migrating to modern systems reduces GDPR fines and enables better integrations. Modern PMS platforms serve as operating systems, enhancing guest experiences and efficiency. Hoteliers must evaluate platforms for integration capability and innovation potential.

8 min

Hidden Tech, Visible Impact: Hotel Landscapes Reimagined

🌳 Early integration of landscape architects like Victoria Cobeña in hotel projects ensures cohesion between indoor and outdoor spaces, optimizing sustainability and guest experience. 🏨🌿 Smart technology, such as 3D modeling and moisture sensors, aids in visualizing seasonal changes and managing water efficiently, reducing costs and environmental impact. 🌧️💡 Innovations in water recycling and microclimate design enhance usability, while smart lighting protects wildlife and reduces light pollution. Future tech may include VR for sensory design and apps for tracking biodiversity and resource savings. 📱🔍

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