Posts by author

Editorial Team

82 posts
View Post
  • 7 min

HTL Hoteles Is Balancing Technology and Human Touch

🏨 HTL Hoteles leverages technology in Argentina's volatile market to enhance hospitality without replacing the human touch. CEO Javier Ferrarotti emphasizes strategic tech adoption supporting guest experiences. HTL uses weekly, biweekly, and monthly ratios over fixed budgets to adapt swiftly. An integrated tech suite centralizes guest data, aiding personalized service. Online reputation directly influences revenue, with Booking.com scores impacting rates. Despite AI exploration, human charisma remains irreplaceable, highlighting HTL's commitment to empathetic hospitality.
View Post
Share
View Post
  • 10 min

The Future of Hotel F&B Technology

📱 In the hotel F&B sector, outdated systems like clunky POS terminals and handwritten orders impede efficiency and guest satisfaction. Chris Lawson of IPORT suggests a phased technology upgrade to empower staff with smart, connected tools. Key strategies include integrating F&B tech with core systems, leveraging data for personalization, and emphasizing staff augmentation over replacement. This approach enhances guest experience, reduces operational friction, and aligns with modern expectations for personalized service.
View Post
Share
View Post
  • 5 min

Decoding Guest Feedback: Insights on AI and Review Trends for Hoteliers

💬 In 2025, guest reviews are evolving, emphasizing recency, integration, and AI. Booking.com's new scoring system gives weight to recent reviews, reflecting hotels' current status. In Q1 2025, 66% of reviews included text, proving its importance. Response time has halved, averaging three days now. Integration with platforms like Reviewpro improves efficiency, reducing response time from two weeks to five days. AI aids in drafting responses, but human oversight remains crucial. Negative feedback is a growth opportunity, enhancing marketing and guest satisfaction.
View Post
Share
View Post
  • 5 min

Unpacking the Guest Experience: Insights for the Modern Hotelier

📚 Palladium Hotel Group, a family-run company, operates 40+ hotels across 8 destinations, recently expanding into the UAE. They prioritize guest experience, integrating it into operations for innovation and swift adaptation. Utilizing semantic analysis, they turn feedback into actionable insights. Personalized guest journey maps are co-created with local teams. Technology supports but doesn't replace the human touch. The focus is on turning guests into loyal fans, valuing internal teams, and maintaining a data-driven, human-centric approach.
View Post
Share

How Values and Tech are Reshaping Travel in 2025 and Beyond

🌎 Gen Z (18-27) and Millennials (28-43) are reshaping travel in 2025, prioritizing authenticity, sustainability, and tech-driven experiences. Social media, especially TikTok, influences 40% of Gen Z's travel choices, and 72% equate TikTok with Google for discovery. AI enhances personalization, while 68% of Gen Z seeks new destinations. 72% prefer affordable hotels for more experience spending. "Tribe Travel" fosters community connections. The industry must adapt to tech-savvy, value-driven travelers focused on sustainability.
View Post
Share

Hotel Distribution Technology Chart 2025: From channels to ecosystems

📊 In 2025-2026, hotel tech is rapidly evolving. New categories like AI-integrated marketplaces and upselling platforms are driving this change. Social media platforms in China, such as Douyin and WeChat, now facilitate bookings. AI is embedded in hotel tech, powering dynamic pricing and personalized offers. Recent mergers include Lighthouse acquiring The Hotels Network. Direct booking and API-first designs are strategic focuses. Hotels must adapt to AI-led ecosystems, emphasizing brand coherence and integration for scalability and growth.
View Post
Share
View Post
  • 10 min

The Human Element in a Digital Age

🏨 Ander Elortegi, once a bellboy at Hôtel Lutetia, now leads Hotel Palacio Arriluce. At Villa Soro, he pioneered the 'hotel manager without an office' approach, enhancing guest satisfaction. Radisson Collection Bilbao earned the highest LEED Platinum score, leveraging technology for sustainability. Elortegi emphasizes technology to free staff for guest interactions, ensuring luxury remains personal. For hotel launches, he stresses teamwork and technology. His leadership blends local culture with tech, focusing on emotional intelligence and empathy.
View Post
Share
View Post
  • 8 min

The Evolution of Revenue, Distribution, and Commercial Management.

💰 Annemarie Gubanski, CEO of Taktikon, discusses the evolution in the hospitality industry's revenue, distribution, and commercial management. Traditional silos are breaking down, leading to integrated strategies. Dynamic pricing is crucial, optimizing public and corporate rates. Hyper-personalization and AI are emerging trends. Effective strategies include balancing direct bookings and OTA dependency. Cross-department collaboration is essential for success. The blend of human intuition and AI optimizes decision-making in revenue management.
View Post
Share
View Post
  • 5 min

How Guest Feedback is Powering AI-Driven Personalization

📈 Radisson Hotels' RADFEST highlighted AI's role in hotel personalization, emphasizing the importance of guest data, such as reviews and surveys, to enhance personalized experiences. Effective AI-driven personalization requires high-quality, structured data and seamless tech ecosystems. Automation can enhance authenticity by using real-time feedback for genuine guest connections. The focus is shifting from demographics to real-time context, enabling tailored content distribution across digital channels. Success relies on integrating guest insights into hotel systems for actionable content strategies.
View Post
Share