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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
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Posts by author

Editorial Team

82 posts
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  • 5 min

Beyond Room Types: The New Era of Hotel Booking

  • Editorial Team
  • 14 May 2025
🏨 In 2022, Hotelverse emerged in the post-pandemic era, focusing on hyper-personalization in hospitality. Guillermo González discussed with Florencia Cueto how "attribute-based selling" enables precise room selection, enhancing guest satisfaction and revenue. Guests pay a premium, 1.5%-15% of ADR, for preferred rooms. Integration of digital twins allows virtual room tours, boosting pre-arrival engagement. Technology connects hotel systems, freeing staff for guest interactions and upselling opportunities, transforming the booking process into a personalized experience.
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  • 7 min

Decoding the Stack: Keys to Unlock PMS & Distribution Success

  • Editorial Team
  • 7 May 2025
💻 Zsuzsanna Albrecht advises on selecting and implementing Property Management Systems (PMS) and optimizing distribution strategies in hospitality. She emphasizes the importance of defining workflows, integration, total cost, flexibility, and strategic implementation for competitiveness and guest experiences. Future-proofing includes cloud-based, modular solutions with open standards. AI, mobile-first experiences, IoT, CRM, and sustainability tech are key trends. Effective upgrades require phased rollouts, data migration, and team involvement. Strategic planning, integration, and a focus on automation and guest experience are essential for operational success and a competitive edge.
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  • 7 min

Finding the Operational Edge in Hotel Technology

  • Editorial Team
  • 30 April 2025
💻 Christine Lising of Shiji Group emphasizes creating empathetic tech for operators, focusing on unique F&B challenges and streamlining workflows. She highlights cloud platforms and data for AI-driven personalization and user-centric design for successful tech adoption. The future of hospitality tech includes AI, mobile POS, and integrated systems for better guest experiences, while ensuring staff focus on hospitality. Vendors and operators must collaborate for tech that enhances service without adding complexity, and IT managers should prioritize strategic, adaptable platforms.
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  • 8 min

Crafting Unforgettable Luxury

  • Editorial Team
  • 16 April 2025
🏥 Friedrich von Schönburg, Regional Vice President & Managing Director at Rosewood Villa Magna, discusses the fusion of tradition and innovation to offer luxury experiences in hospitality. Key strategies include personalized services using technology like CRM and communication tools such as WhatsApp to enhance guest connections. Empowerment of staff with trust, training, and resources is essential for excellent service. Sustainability is integral, with initiatives like repurposing linens and supporting local charities. AI is anticipated to revolutionize back-end operations, and a focus on data privacy ensures guest trust. Rosewood Villa Magna uses its Madrid location to provide exclusive cultural experiences, aligning with evolving guest expectations.
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  • 4 min

Celebrating a Year of Conversations and Innovation in Hotels

  • Editorial Team
  • 9 April 2025
📲 Shiji Insights Podcast marked its first anniversary by reflecting on the first 12 episodes, which discussed the interplay of innovative technology and guest experiences in the hospitality industry. Key themes included the importance of fully integrated technology solutions, with the Property Management System (PMS) being central to operations and guest services. Digitalisation and AI were highlighted as transformative, leading to operational efficiency and personalised guest experiences. Seamless payment processing was also emphasized for enhancing guest satisfaction. Additionally, sustainability and inclusivity in technology solutions were noted for providing operational benefits and appealing to eco-conscious consumers. Operational excellence and the use of practical tools for staff were addressed as crucial elements for a positive guest experience. The podcast outlined how thoughtful integration of technology is shaping the future of hospitality, boosting revenue, and improving guest satisfaction.
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  • 6 min

Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

  • Editorial Team
  • 2 April 2025
🏠 Shiji Group unveiled its rebranding at ITB Berlin, aligning its global hospitality technology presence with a redesigned identity and a simplified portfolio of 10 product groups. Creative Brand Director Robert Hoffmann-Lohse explained the "Day and Night" theme, which underscores Shiji's mission to enhance travel experiences through advanced technology. The rebranding involved renaming products, such as "Daylight PMS" for property management systems, and creating a design system with a 24-hour color palette. The rebrand aims for coherence, customer orientation, and future-readiness, with a strategy to resonate across diverse markets from Singapore to Berlin.
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  • 4 min

Communication is the Real “Wow”.

  • Editorial Team
  • 26 March 2025
💾 Teresa de Pablo, Area Manager for Spain and Latin America at Hotelkit, underscores the importance of internal communication and operational efficiency for guest satisfaction on the Shiji Insights Podcast Episode 12. Key strategies include getting operational basics right, streamlining communication with a single system, involving frontline staff in tech decisions, acting on guest and staff feedback, and focusing on practical solutions over flashy tech. Real-world issues such as mishandled food allergies and maintenance requests highlight that seamless operations are crucial for positive guest experiences, and that the most impactful innovations are those that solve basic operational challenges.
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  • 6 min

Social Media Matters More Than Ever

  • Editorial Team
  • 12 March 2025
📱 In 2025, 35% of worldwide travellers use platforms like Instagram and TikTok for inspiration. Over 80% of people are active on social media, with hotels leveraging social platforms seeing up to 20% more direct bookings each year. Short-form video on platforms like TikTok, Instagram Reels, and YouTube Shorts, with content 15 to 60 seconds long, captures four times the reach of static images, and posting frequency is recommended at three to five times weekly. Influencer collaborations, especially with micro-influencers (10k-50k followers), enhance engagement, with success tracked via booking codes. User-generated content (UGC) influences 79% of hotel choices more than advertisements. Augmented reality (AR) and virtual reality (VR) offer immersive experiences like virtual tours. Social media strategy in 2025 is crucial, with AI and regional tailoring being significant aspects.
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  • 4 min

Shiji’s New Era Unveiled at ITB Berlin

  • Editorial Team
  • 5 March 2025
🏨 Shiji International, led by CEO Kevin King, revealed its new brand identity "Day and Night" at ITB Berlin 2025, signifying a unified 24/7 technology platform for the hospitality industry. Over 25 years, Shiji evolved into a global hospitality technology leader, now simplifying its diverse solutions under a single brand to eliminate confusion and boost efficiency for hoteliers. The rebrand includes products like Daylight PMS, Infrasys POS, Reviewpro Reputation, Horizon Distribution, Iceportal Content, Meridian Experiences, Astral Payments, Stellaris Digital, and Twilight Data + Analytics, all designed to integrate into the "Day and Night" system, enhancing the guest journey and hotel operations. Shiji's commitment extends globally, continually adapting to the dynamic needs of the hospitality sector.
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Technology’s Role in Reducing Hotel Food Waste

  • Editorial Team
  • 26 February 2025
Every year, thousands of tonnes of food are discarded worldwide, with the hospitality industry playing a substantial role in this troubling statistic. Kitchens often overproduce to meet demand, buffets sit…
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