Beyond Room Types: The New Era of Hotel Booking
🏨 In 2022, Hotelverse emerged in the post-pandemic era, focusing on hyper-personalization in hospitality. Guillermo González discussed with Florencia Cueto how "attribute-based selling" enables precise room selection, enhancing guest satisfaction and revenue. Guests pay a premium, 1.5%-15% of ADR, for preferred rooms. Integration of digital twins allows virtual room tours, boosting pre-arrival engagement. Technology connects hotel systems, freeing staff for guest interactions and upselling opportunities, transforming the booking process into a personalized experience.
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