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Editorial Team
85 posts
The Evolution of Revenue, Distribution, and Commercial Management.
💰 Annemarie Gubanski, CEO of Taktikon, discusses the evolution in the hospitality industry's revenue, distribution, and commercial management. Traditional silos are breaking down, leading to integrated strategies. Dynamic pricing is crucial, optimizing public and corporate rates. Hyper-personalization and AI are emerging trends. Effective strategies include balancing direct bookings and OTA dependency. Cross-department collaboration is essential for success. The blend of human intuition and AI optimizes decision-making in revenue management.
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How Guest Feedback is Powering AI-Driven Personalization
📈 Radisson Hotels' RADFEST highlighted AI's role in hotel personalization, emphasizing the importance of guest data, such as reviews and surveys, to enhance personalized experiences. Effective AI-driven personalization requires high-quality, structured data and seamless tech ecosystems. Automation can enhance authenticity by using real-time feedback for genuine guest connections. The focus is shifting from demographics to real-time context, enabling tailored content distribution across digital channels. Success relies on integrating guest insights into hotel systems for actionable content strategies.
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Beyond Room Types: The New Era of Hotel Booking
🏨 In 2022, Hotelverse emerged in the post-pandemic era, focusing on hyper-personalization in hospitality. Guillermo González discussed with Florencia Cueto how "attribute-based selling" enables precise room selection, enhancing guest satisfaction and revenue. Guests pay a premium, 1.5%-15% of ADR, for preferred rooms. Integration of digital twins allows virtual room tours, boosting pre-arrival engagement. Technology connects hotel systems, freeing staff for guest interactions and upselling opportunities, transforming the booking process into a personalized experience.
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Decoding the Stack: Keys to Unlock PMS & Distribution Success
💻 Zsuzsanna Albrecht advises on selecting and implementing Property Management Systems (PMS) and optimizing distribution strategies in hospitality. She emphasizes the importance of defining workflows, integration, total cost, flexibility, and strategic implementation for competitiveness and guest experiences. Future-proofing includes cloud-based, modular solutions with open standards. AI, mobile-first experiences, IoT, CRM, and sustainability tech are key trends. Effective upgrades require phased rollouts, data migration, and team involvement. Strategic planning, integration, and a focus on automation and guest experience are essential for operational success and a competitive edge.
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Finding the Operational Edge in Hotel Technology
💻 Christine Lising of Shiji Group emphasizes creating empathetic tech for operators, focusing on unique F&B challenges and streamlining workflows. She highlights cloud platforms and data for AI-driven personalization and user-centric design for successful tech adoption. The future of hospitality tech includes AI, mobile POS, and integrated systems for better guest experiences, while ensuring staff focus on hospitality. Vendors and operators must collaborate for tech that enhances service without adding complexity, and IT managers should prioritize strategic, adaptable platforms.
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Crafting Unforgettable Luxury
🏥 Friedrich von Schönburg, Regional Vice President & Managing Director at Rosewood Villa Magna, discusses the fusion of tradition and innovation to offer luxury experiences in hospitality. Key strategies include personalized services using technology like CRM and communication tools such as WhatsApp to enhance guest connections. Empowerment of staff with trust, training, and resources is essential for excellent service. Sustainability is integral, with initiatives like repurposing linens and supporting local charities. AI is anticipated to revolutionize back-end operations, and a focus on data privacy ensures guest trust. Rosewood Villa Magna uses its Madrid location to provide exclusive cultural experiences, aligning with evolving guest expectations.
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Celebrating a Year of Conversations and Innovation in Hotels
📲 Shiji Insights Podcast marked its first anniversary by reflecting on the first 12 episodes, which discussed the interplay of innovative technology and guest experiences in the hospitality industry. Key themes included the importance of fully integrated technology solutions, with the Property Management System (PMS) being central to operations and guest services. Digitalisation and AI were highlighted as transformative, leading to operational efficiency and personalised guest experiences. Seamless payment processing was also emphasized for enhancing guest satisfaction. Additionally, sustainability and inclusivity in technology solutions were noted for providing operational benefits and appealing to eco-conscious consumers. Operational excellence and the use of practical tools for staff were addressed as crucial elements for a positive guest experience. The podcast outlined how thoughtful integration of technology is shaping the future of hospitality, boosting revenue, and improving guest satisfaction.
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Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
🏠 Shiji Group unveiled its rebranding at ITB Berlin, aligning its global hospitality technology presence with a redesigned identity and a simplified portfolio of 10 product groups. Creative Brand Director Robert Hoffmann-Lohse explained the "Day and Night" theme, which underscores Shiji's mission to enhance travel experiences through advanced technology. The rebranding involved renaming products, such as "Daylight PMS" for property management systems, and creating a design system with a 24-hour color palette. The rebrand aims for coherence, customer orientation, and future-readiness, with a strategy to resonate across diverse markets from Singapore to Berlin.
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Communication is the Real “Wow”.
💾 Teresa de Pablo, Area Manager for Spain and Latin America at Hotelkit, underscores the importance of internal communication and operational efficiency for guest satisfaction on the Shiji Insights Podcast Episode 12. Key strategies include getting operational basics right, streamlining communication with a single system, involving frontline staff in tech decisions, acting on guest and staff feedback, and focusing on practical solutions over flashy tech. Real-world issues such as mishandled food allergies and maintenance requests highlight that seamless operations are crucial for positive guest experiences, and that the most impactful innovations are those that solve basic operational challenges.
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