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Editorial Team

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  • 3 min

Smarter Stays: The Digital Transformation of Hotels

🏨 Beatriz Heras from Instituto Tecnológico Hotelero (ITH) discussed hospitality's digital evolution on Shiji’s Insights Podcast. ITH, under the Spanish Confederation of Hotels and Tourist Accommodations, champions tech integration, energy efficiency, and sustainability in the sector. The TechYRoom project in the Valencian Community showcases accessible voice control systems, robotic assistance, and smart energy solutions. Post-pandemic, hotels rapidly adopted AI, data integration, and automation to enhance guest experiences and operational efficiency. Future ITH projects will expand TechYRoom, incorporate robotics in tourism training, and deliver personalized travel experiences.
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  • 8 min

Guest Experience Trends Shaping 2025 and Beyond

🏨 Hotels globally reached a record $11.1 trillion GDP contribution in 2024. Personalization drives guest satisfaction, with mid-tier hotels outperforming luxury ones due to competitive pricing and service. AI reviews challenge authenticity as fraud detection lags. Stricter review policies lowered total reviews but improved quality. The Guest Experience Benchmark Report 2024, based on over 39 million reviews from 11,200 properties, indicates guest expectations and AI are reshaping hospitality. Guest satisfaction rose since Q3 2022, with shifting value perceptions in 2024; Europe, Latin America, and Africa saw trend reversals. Mid-tier hotels' GRI rebounded post-August 2022, attracting 5-star guests. Review volumes dropped due to anti-fraud efforts, with Latin America seeing a 10% decrease in 2023, and Booking.com's market share fell from almost 50% in 2022 to 37% in 2024. Italy's proof-of-purchase law for reviews may reduce volumes if adopted globally. AI-generated reviews threaten to disrupt the feedback loop. Asia leads in Net Promoter Scores, showing earlier pandemic recovery. Response times to reviews improved, dropping to around four days in 2024 from over six days in 2022. High Net Promoter Scores correlate with better revenue and occupancy rates, suggesting reputation analytics should be integral to revenue management.
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  • 5 min

The Future of Hotel Meetings: Streamlined, Automated, and Profitable

📌 73% of hoteliers consider staff shortages their main concern. 80% of meetings now have less than 30 participants. Automation can process up to 80% of bookings in under a minute. Hotels face integration challenges with diverse PMS platforms and data security. Automated systems enable real-time data syncing, dynamic pricing, and AI-driven recommendations, enhancing efficiency and revenue. Meetingselect partners with hotels to implement technology solutions for improved booking management.
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  • 5 min

A Modern Point Of Sale’s Place at Luxury Tenerife Hotels

🏡 José Muiños Tabares de Nava, Director of Food and Beverage at Luxury Tenerife Hotels, significantly improved Royal River Hotel's operations by implementing an innovative POS system. The upgrade led to reduced service delays, increased guest satisfaction, and operational cost savings. Key criteria for the cloud-based POS choice included reliability, ease of use, integration, scalability, and luxury-level customization. The system's real-time data has optimized the F&B strategy, improving order accuracy, enabling personalized upselling, and thus increasing revenue. Staff training and phased adoption ensured smooth integration with existing infrastructure, while the system's flexibility supports the hotel's expansion plans. Advanced encryption and PCI-compliant protocols secure guest data. Overall, the POS system has enhanced personalized guest service, reduced staff workload, and contributed to a positive financial impact on the hotel.
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  • 8 min

Technology, Strategy, Innovation.

🏨 Sean Seah, SVP of Strategy, Technology and Innovation at Langham Hospitality Group, emphasizes innovation tailored to specific problems in hospitality. Langham plans to grow from 32 to 100 hotels in ten years, focusing on customer experience and digital transformation. CEO Bob van den Oord, appointed in 2023, tasked Seah with disruptive ideas and innovation. Langham's move to a cloud-native property management system aims to centralize customer data for enhanced personalization. Seah is leveraging AI for targeted customer offers and operational efficiency, with pilot projects like Microsoft's AI co-pilot for back-office improvements. The first hotel cloud migration took six months, prioritizing learning and scaling with empathy. The overarching mission is to maintain Langham's luxury essence while innovating at scale, serving property owners, customers, and the team.
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  • 7 min

2024: A Year Of Transformative Trends And Breakthrough Technologies

🏨 The hospitality industry in 2024 focused on adopting cloud solutions and enhancing guest experiences. Notable strategies included scalable cloud-based solutions, advanced health and safety protocols, leveraging data analytics, sustainable practices, and digital experiences like mobile check-ins. Belmond Hotels balanced technology with tradition, maintaining charm and modern relevance. The Hanson Hotel case study showed AI and automation could save labor and energy, offering a strong ROI. Munich hotels improved Oktoberfest experiences by increasing staff and emphasizing food and beverage quality. Hotelatelier's customer-centric approach raised their GRI from 84% to 88% with a near 100% response rate to feedback. Atlas Hotels optimized operations across 58 UK properties through cloud-based systems and standardized processes. Ecotourism Australia used data analytics for sustainable tourism. McDonald’s Switzerland's digital journey began in 2016, with self-ordering kiosks leading to a 95% customer preference during the pandemic. Transitioning from standalone to integrated payment systems enhanced efficiency and guest experience in the hospitality sector. Radisson Hotel Group’s digital transformation focused on a unified website platform and a localisation strategy. Michelin’s new Keys ratings showed an inverse relationship with GRI, highlighting the difference between professional ratings and guest reviews, with 1-key hotels averaging 40 rooms. TIME Hotels improved guest satisfaction through feedback monitoring and sustainable practices. The Airbnb vs. hotels debate highlighted a shift back to hotels due to concerns over privacy and service consistency.
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Human Touch and Technology: Discussing Hospitality Communication and Experiences

🏨 Juanda Núñez and Florencia Cueto Pedrotti discuss hospitality communication, emphasizing humanized strategies over sterile presentations. Integration issues and outdated systems are major challenges that require attention. Personalization and storytelling are key to building emotional connections and guest loyalty, while AI and modern technologies enhance productivity and personalization at scale. The industry's focus is shifting from price competition to customer experience, with an ongoing balance between technological efficiency and human-centric service delivery.
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