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Editorial Team

82 posts
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  • 3 min

Booking.com’s New Review Scoring: What it means for Hotels • Shiji Insights

  • Editorial Team
  • 10 December 2024
💰 Booking.com, a dominant review platform, updates its review scoring, aligning with ReviewPro's Global Review Index™ (GRI) which prioritizes recent guest feedback for more accurate property performance ratings. Majority of properties are expected to see higher scores soon due to this change emphasizing current reviews. Bruno Saragat notes the new system will likely prevent major fluctuations in scores, benefiting hotels that consistently enhance guest experiences. Details of Booking.com's new algorithm remain undisclosed, aiming to preserve authentic feedback and discourage system manipulation.
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Booking.com’s new review scoring: What it means for hotels

  • Editorial Team
  • 10 December 2024
Booking.com is a leading review generation source in the majority of the world’s markets. Now, it is introducing significant updates to its review scoring system, and this change marks a…
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  • 7 min

Transforming Belmond Hotels with tech according to Thomas Moons

  • Editorial Team
  • 9 December 2024
📱 Thomas Moons, Area Managing Director for Spain and Portugal at Belmond Hotels, discusses the integration of technology in luxury hospitality, aiming for a balance between innovation and maintaining the personal touch for a unique guest experience. Key strategies include using AI to tailor guest preferences and automating routine tasks, allowing staff to focus on meaningful interactions, with a plan to integrate AI in concierge services by 2025. Belmond prioritizes sustainability through efficient systems and minimizes visible technology to preserve the traditional ambiance of properties like La Residencia, a Mallorca hotel. They manage reputation with AI that analyses feedback for actionable insights and limit outside access to maintain exclusivity for hotel guests. Belmond foresees technology redefining luxury through personalization and sustainability while maintaining human connections.
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Ilunion Hotels: Redefining Hospitality with Inclusion, Sustainability, and Innovation

  • Editorial Team
  • 27 November 2024
In episode eight of the Shiji Buzz Podcast, Florencia Cueto Pedrotti sat down with Beatriz Miguel, the business director at Ilunion Hotels. Ilunion is a hotel chain focused on making…
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The Role of AI and Integration in Hotels

  • Editorial Team
  • 20 November 2024
A recent Shiji Buzz webinar tackled a question central to the hotel industry: Is the dream of a seamless, fully integrated hotel tech stack slipping out of reach as complexity…
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  • 5 min

Transforming a 200-room hotel with AI and Automation

  • Editorial Team
  • 13 November 2024
🏨 The Hanson Hotel, a four-star 200-room property in Europe, is considering investing in AI and Automation. AI and Automation can reduce labour costs by 20%, saving €90,000 annually, and energy consumption by 30%, saving €45,000 annually. Revenue loss from inefficient pricing could be reduced by €20,000 each year. Although initial costs of €140,000 exceed first-year savings by €20,000, subsequent annual savings are projected at €120,000. A budget of €15,000 is allocated for staff integration and training, with €10,000 annual maintenance. Guest experiences are enhanced with personalised rooms and fast responses, while staff focus on satisfaction rather than routine inquiries.
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  • 6 min

Hotelatelier’s secrets to exceptional guest experience and reputation with Susana Romero Expósito

  • Editorial Team
  • 16 October 2024
Hotelatelier, a leading hospitality group with 38 hotels across Spain and Portugal, has mastered the art of delivering unforgettable guest experiences. Since 2014, they’ve embraced a bold, customer-centric approach that…
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  • 4 min

The Keys to Successfully Positioning Your Hotel Brand

  • Editorial Team
  • 3 October 2024
🏨 A 2018 Cornell University study highlights that a hotel's brand significantly impacts its reputation more than star classification or chain scale. Consistency in guest experience is key to building brand trust and loyalty, with positive reviews on platforms like TripAdvisor boosting a hotel's market share. Negative feedback, when managed well using Reputation Management Software, can turn into improved service. The Library Hotel Collection exemplifies success through top TripAdvisor rankings, achieved by prioritizing guest happiness and encouraging online sharing of positive experiences. Hotels that prompt guests to review their stay see a 4-6% higher rating than unprompted reviews. Brand strength, closely tied to guest satisfaction, is essential for long-term profitability and competitiveness.
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  • 4 min

Guidelines for Managing Guest Conflict and Preventing Negative Online Reviews

  • Editorial Team
  • 26 September 2024
📌 Service industry employees face the challenge of guest conflict which can escalate into damaging online reviews. Six guidelines to prevent negative reviews and manage conflict include: managing expectations, being aware of triggers such as visual, verbal, and vocal cues, maintaining a positive attitude, understanding guests' desires (empathetic listening, sincere apologies, quick solutions, follow-up), supporting, training, and empowering staff to resolve issues, and performing temperature checks during the guest's stay for proactive engagement. Using Reputation Management Systems for real-time feedback can mitigate post-checkout negative reviews and turn dissatisfied guests into loyal advocates.
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  • 4 min

Post-Olympics Hospitality Insights: Pricing, Trends, and Guest Satisfaction from Paris 2024

  • Editorial Team
  • 19 September 2024
🏆 In the lead-up to the Paris 2024 Olympics, mid-tier hotels overestimated demand, causing prices to drop from 530 euros to 274 euros. Short-term rentals doubled to nearly 170,000 units in Paris, impacting hotel pricing and increasing review volume by 90% from August 2023 to 2024. Despite high guest satisfaction, value for money was criticized in three- and four-star hotels due to inflated rates, and luxury hotels were admonished for hidden fees. Key takeaways for hoteliers include adopting a flexible, transparent pricing strategy and utilizing data-driven insights.
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