Booking.com’s New Review Scoring: What it means for Hotels • Shiji Insights
💰 Booking.com, a dominant review platform, updates its review scoring, aligning with ReviewPro's Global Review Index™ (GRI) which prioritizes recent guest feedback for more accurate property performance ratings. Majority of properties are expected to see higher scores soon due to this change emphasizing current reviews. Bruno Saragat notes the new system will likely prevent major fluctuations in scores, benefiting hotels that consistently enhance guest experiences. Details of Booking.com's new algorithm remain undisclosed, aiming to preserve authentic feedback and discourage system manipulation.
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