Best Practices to Reduce Hotel Chargeback Disputes
💳 Merchants, including hotels, face a rising number of chargebacks. Manual card key-entering increases risks of card declines and processing penalty fees, making chargeback defense more challenging. Online card processing offers benefits like linking payment requests to contracts, enabling 3-D Secure (3DS) to shift fraud liability, requiring CVV for payments, using Address Verification Services (AVS), and enrolling in Early Fraud Warnings (EFWs). Ecommerce transactions improve guest experience, allow for credit card surcharging, and provide alternatives like ACH eCheck in the US. These measures lead to fewer chargebacks, optimized processing costs, less wasted staff time, and increased hotel revenue. Sponsored by Sertifi.
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