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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
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Posts by author

Jessica Freedman

15 posts
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  • 4 min

Hotel photography tips: how to increase your bookings

  • Jessica Freedman
  • 7 August 2025
What is hotel photography? Hotel photography is the art of capturing your hotel in a way that highlights its most appealing features to future guests while telling the story of…
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  • 4 min

Local SEO for hotels: the ultimate guide

  • Jessica Freedman
  • 5 August 2025
What is local SEO? Local SEO is the process of optimizing your online presence so that search engines surface your property for location-based searches. Think of search terms like: “hotels…
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  • 4 min

Micro Hotel: The future of hospitality sector

  • Jessica Freedman
  • 1 August 2025
What is a micro hotel? A micro hotel is a type of accommodation that offers a more minimal offering at a reduced price. It’s a way for hoteliers to cut…
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  • 4 min

What is shoulder season in the hotel industry?

  • Jessica Freedman
  • 24 July 2025
What is shoulder season? In the travel industry, shoulder season is that sweet spot between high and low seasons. Think spring before summer hits, or early autumn just after the…
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  • 8 min

Hospitality marketing: the ultimate guide

  • Jessica Freedman
  • 22 July 2025
What is hospitality marketing? Hospitality marketing is all about using a variety of strategies to attract and engage guests, driving business to your hotel or hospitality service. From digital marketing…
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  • 4 min

10 sustainability trends in the hospitality industry

  • Jessica Freedman
  • 17 July 2025
What is sustainability in hospitality? Sustainability in hospitality means responsibly managing the environmental, social, and economic impacts that hotels and related businesses create. This involves minimizing harm to ecosystems through…
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  • 4 min

A complete guide to understanding hotel reception

  • Jessica Freedman
  • 15 July 2025
What is a hotel reception? Think of the hotel reception as your front door. It’s usually right by the entrance, where guests check in and receive their room keys, access…
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  • 4 min

Hotel folio: what it is and examples

  • Jessica Freedman
  • 10 July 2025
What is a hotel folio? A hotel folio – sometimes called a guest folio or master folio – is a master document that tracks all financial transactions related to a guest’s stay.…
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  • 12 min

23 hotel marketing strategy ideas to boost your bookings

  • Jessica Freedman
  • 9 July 2025
23 ideas to optimize your hotel marketing strategy A hotel marketing strategy should be dynamic, changing depending on the season, the year and the market trends. Below, you’ll find a list of…
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  • 4 min

Hotel cancellation policy: The ultimate guide

  • Jessica Freedman
  • 8 July 2025
What is a hotel cancellation policy? A hotel cancellation policy defines the rules for canceling or changing a reservation, and what fees or penalties may apply. One of the most…
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