Gen Z travel: what hotels need to know
Who is the Gen Z travel guest? Born between 1997 and 2012, Gen Zers are between 13 and 28 years old today. They’re the first generation to grow up completely…
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Posts by author
Jessica Freedman
30 posts
Hotel USPs: unique accommodation selling points that work
What are unique accommodation selling points (USPs)? Unique accommodation selling points (USPs) are the features, benefits, and qualities that differentiate your hotel from the competition. They give potential guests a…
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Hotel blackout dates: how to maximize hotel revenue
What are blackout dates? Blackout dates (or blackout periods) are specific dates when hotels prevent certain rates from being booked. These often coincide with music festivals, sporting events, local celebrations or…
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6 hotel employee incentive programs to boost retention
What are hotel employee incentive programs? Hotel employee incentive programs are structured benefits and rewards that recognize your hotel employees’ commitment and achievements. Incentives can take many forms, including monetary…
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Hotel business intelligence: the ultimate guide
What is hotel business intelligence? Business intelligence refers to tools and processes that collect, analyze, and visualize data to support operational and strategic decision-making. For hotels, BI connects multiple data…
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Hotel photography tips: how to increase your bookings
What is hotel photography? Hotel photography is the art of capturing your hotel in a way that highlights its most appealing features to future guests while telling the story of…
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Local SEO for hotels: the ultimate guide
What is local SEO? Local SEO is the process of optimizing your online presence so that search engines surface your property for location-based searches. Think of search terms like: “hotels…
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Micro Hotel: The future of hospitality sector
What is a micro hotel? A micro hotel is a type of accommodation that offers a more minimal offering at a reduced price. It’s a way for hoteliers to cut…
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What is shoulder season in the hotel industry?
What is shoulder season? In the travel industry, shoulder season is that sweet spot between high and low seasons. Think spring before summer hits, or early autumn just after the…
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Hospitality marketing: the ultimate guide
What is hospitality marketing? Hospitality marketing is all about using a variety of strategies to attract and engage guests, driving business to your hotel or hospitality service. From digital marketing…
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