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Jessica Freedman

45 posts
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  • 3 min

B&B vs hotel: what’s the difference?

  • Jessica Freedman
  • 11 September 2025
🏨 B&Bs, often with 4-11 rooms, offer a cozy atmosphere with personal touches like homemade breakfast, while hotels, typically found in central areas, provide modern amenities and 24/7 services. Guests at B&Bs interact closely with innkeepers, while hotel patrons enjoy consistency and predictability. B&Bs cater to couples and solo travelers, whereas hotels attract families and business travelers. Both types require tailored marketing strategies to reach their ideal audience and may benefit from a property management system as they grow.
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  • 4 min

Hotel staff training for better service and efficiency

  • Jessica Freedman
  • 9 September 2025
What is hotel staff training? Hotel staff training is the process of equipping employees with the knowledge and skills they need to perform their roles effectively. Good training addresses current…
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  • 5 min

What is an extended stay hotel? Everything you need to know

  • Jessica Freedman
  • 4 September 2025
📌 Business travelers, families, digital nomads, and slow travelers choose extended stay hotels for weeks or months due to home-like amenities and cost-effective weekly/monthly rates. These hotels provide kitchens, laundry, and workspaces, often requiring flexible pricing and booking management. With rising remote work trends, extended stays gain popularity, supporting guest independence through self-service. Challenges include complex billing and maintaining guest satisfaction. Mews PMS offers solutions like automated billing and flexible pricing to enhance operations.
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  • 4 min

Hotel deposit policies: a practical guide for hoteliers

  • Jessica Freedman
  • 2 September 2025
🛌 Hotel deposits are upfront payments made via credit or debit cards to secure reservations and cover potential charges. They can be security, incidental, damage, advance, or check-in deposits. Deposits differ from pre-authorizations, which only hold funds. Not all hotels require deposits; larger chains often do, while smaller ones may not. Deposits help minimize no-shows, protect against damages, and streamline payments. Challenges include inconsistencies and errors, but automation and clear policies enhance efficiency and guest trust.
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  • 3 min

Hotel service recovery strategies to resolve guest issues

  • Jessica Freedman
  • 28 August 2025
🏨 Effective hotel service recovery transforms negative guest experiences into positives, enhancing loyalty, reputation, and revenue. Quick responses and empowered staff are critical. Common issues include booking errors, room problems, delays, miscommunication, and billing mistakes. Strategies include empathetic listening, swift action, staff training, follow-ups, utilizing feedback, and leveraging hotel management software. This structured approach not only resolves issues but can leave guests more satisfied than if problems had never occurred, strengthening long-term success.
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  • 4 min

Gen Z travel: what hotels need to know

  • Jessica Freedman
  • 26 August 2025
📱 Born 1997-2012, Gen Z (ages 13-28) are tech-savvy, valuing authentic experiences over luxury. They favor boutique hotels, sustainability, and social responsibility. With 37 million Gen Z on TikTok, 32 million on Instagram, and 49.5 million on Snapchat, social media drives their travel decisions. 75% use phones for purchases. They demand fast service, personalization, and eco-friendly practices. Mews' mobile-first hotel solutions cater to these expectations, emphasizing digital convenience, instant service, and unique experiences.
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  • 4 min

Hotel USPs: unique accommodation selling points that work

  • Jessica Freedman
  • 21 August 2025
📝 Unique accommodation selling points (USPs) differentiate hotels by offering features aligned with brand values and guest expectations. Key benefits include attracting target audiences, justifying premium pricing, improving marketing, and fostering guest loyalty. Essential elements range from eco-friendly design to wellness services and location advantages. Standard amenities like Wi-Fi or breakfast do not qualify as USPs. Effective USPs require strong operational support, including modern hotel management software, to enhance guest experiences and ensure seamless service delivery.
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  • 3 min

Hotel blackout dates: how to maximize hotel revenue

  • Jessica Freedman
  • 19 August 2025
📅 Hotels implement blackout dates to maximize revenue during high-demand periods like music festivals, sports events, and holidays. By restricting discounted rates, hotels ensure premium pricing for full-paying guests. Common blackout occasions include Super Bowl, Olympics, and New Year’s Eve. To identify these dates, hotels analyze historical data and use property management software. Clear communication is vital to avoid negative guest experiences. Strategic planning and dynamic pricing can effectively boost profitability while maintaining guest satisfaction.
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  • 4 min

6 hotel employee incentive programs to boost retention

  • Jessica Freedman
  • 14 August 2025
💰 Hotel employee incentive programs boost retention, morale, productivity, and performance. Incentives include bonuses, time off, and professional development. Key benefits include increased motivation, retention, positive work culture, enhanced guest experiences, and revenue growth. Effective programs involve performance tracking, profit-sharing, referrals, training, and benefits. Ensure inclusivity, clear communication, and tailored rewards. Engaged employees lead to lower turnover, better guest experiences, and higher profits—a win-win for everyone involved.
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  • 4 min

Hotel business intelligence: the ultimate guide

  • Jessica Freedman
  • 12 August 2025
What is hotel business intelligence? Business intelligence refers to tools and processes that collect, analyze, and visualize data to support operational and strategic decision-making. For hotels, BI connects multiple data…
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