Jessica Freedman

What is a hotel deposit? A hotel deposit is an upfront payment that secures a reservation and protects the hotel against risks such as cancellations, damages or incidental charges. From…

What is hotel service recovery? In hospitality, excellent service isn’t just about doing things right, it’s also about recovering when things go wrong. Hotel service recovery is the process of…

What are unique accommodation selling points (USPs)? Unique accommodation selling points (USPs) are the features, benefits, and qualities that differentiate your hotel from the competition. They give potential guests a…

What are blackout dates? Blackout dates (or blackout periods) are specific dates when hotels prevent certain rates from being booked. These often coincide with music festivals, sporting events, local celebrations or…

What are hotel employee incentive programs? Hotel employee incentive programs are structured benefits and rewards that recognize your hotel employees’ commitment and achievements. Incentives can take many forms, including monetary…

What is hotel photography? Hotel photography is the art of capturing your hotel in a way that highlights its most appealing features to future guests while telling the story of…

What is a micro hotel? A micro hotel is a type of accommodation that offers a more minimal offering at a reduced price. It’s a way for hoteliers to cut…