Jessica Freedman

What is shoulder season? In the travel industry, shoulder season is that sweet spot between high and low seasons. Think spring before summer hits, or early autumn just after the…

What is hospitality marketing? Hospitality marketing is all about using a variety of strategies to attract and engage guests, driving business to your hotel or hospitality service. From digital marketing…

What is sustainability in hospitality? Sustainability in hospitality means responsibly managing the environmental, social, and economic impacts that hotels and related businesses create. This involves minimizing harm to ecosystems through…

What is a hotel reception? Think of the hotel reception as your front door. It’s usually right by the entrance, where guests check in and receive their room keys, access…

What is a hotel folio? A hotel folio – sometimes called a guest folio or master folio – is a master document that tracks all financial transactions related to a guest’s stay.…

What is a hotel cancellation policy? A hotel cancellation policy defines the rules for canceling or changing a reservation, and what fees or penalties may apply. One of the most…

What is a hotel newsletter? A hotel newsletter is an email marketing tool designed to help create and nurture your relationship with existing and potential customers, enhance brand loyalty, and…

What is a hotel concierge? A hotel concierge handles guest requests and spends their time making sure that hotel guests have everything they need to make the most of their…