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Posts by author

Jessica Freedman

45 posts
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  • 4 min

Hotel photography tips: how to increase your bookings

  • Jessica Freedman
  • 7 August 2025
🌟 Hotel photography captures the essence of your property, creating emotional connections with potential guests. Professional photographers, through specialized skills, can elevate your brand perception. Quality images enhance user experience, influence bookings, and improve search visibility. Key tips include using natural light, capturing multiple angles, highlighting unique features, and ensuring consistency. Regular updates ensure trust, and platforms like Mews enhance the booking journey by integrating photos seamlessly into the user experience.
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  • 4 min

Local SEO for hotels: the ultimate guide

  • Jessica Freedman
  • 5 August 2025
What is local SEO? Local SEO is the process of optimizing your online presence so that search engines surface your property for location-based searches. Think of search terms like: “hotels…
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  • 4 min

Micro Hotel: The future of hospitality sector

  • Jessica Freedman
  • 1 August 2025
🛌 In the 1970s, Japan introduced micro hotels, which are compact accommodations designed for affordability and efficiency, especially in costly locations like New York City and Tokyo. Rooms typically measure around 150 square feet, half the size of average hotel rooms. Popular micro hotels like Moxy Times Square and Yotel offer modern amenities and prime locations near city centers and transportation hubs. Ideal for short stays, these hotels attract business and solo travelers seeking budget-friendly options.
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  • 4 min

What is shoulder season in the hotel industry?

  • Jessica Freedman
  • 24 July 2025
What is shoulder season? In the travel industry, shoulder season is that sweet spot between high and low seasons. Think spring before summer hits, or early autumn just after the…
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  • 8 min

Hospitality marketing: the ultimate guide

  • Jessica Freedman
  • 22 July 2025
What is hospitality marketing? Hospitality marketing is all about using a variety of strategies to attract and engage guests, driving business to your hotel or hospitality service. From digital marketing…
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  • 4 min

10 sustainability trends in the hospitality industry

  • Jessica Freedman
  • 17 July 2025
What is sustainability in hospitality? Sustainability in hospitality means responsibly managing the environmental, social, and economic impacts that hotels and related businesses create. This involves minimizing harm to ecosystems through…
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  • 4 min

A complete guide to understanding hotel reception

  • Jessica Freedman
  • 15 July 2025
What is a hotel reception? Think of the hotel reception as your front door. It’s usually right by the entrance, where guests check in and receive their room keys, access…
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  • 4 min

Hotel folio: what it is and examples

  • Jessica Freedman
  • 10 July 2025
What is a hotel folio? A hotel folio – sometimes called a guest folio or master folio – is a master document that tracks all financial transactions related to a guest’s stay.…
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  • 12 min

23 hotel marketing strategy ideas to boost your bookings

  • Jessica Freedman
  • 9 July 2025
📰 With 75% of travelers starting hotel searches on search engines, SEO is crucial. AI optimization enhances visibility, while tools like Google Analytics provide key user insights. Dynamic pricing can capitalize on events like concerts, maximizing revenue. Define a unique value and reward direct bookings for increased profitability. Mews supports marketing with its booking engine and AI-powered tools, capturing guest profiles and optimizing revenue. Utilize data and targeted campaigns for a successful hotel marketing strategy.
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  • 4 min

Hotel cancellation policy: The ultimate guide

  • Jessica Freedman
  • 8 July 2025
What is a hotel cancellation policy? A hotel cancellation policy defines the rules for canceling or changing a reservation, and what fees or penalties may apply. One of the most…
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