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Jessica Kurtz

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  • 1 min

Planning my upcoming trip to Thailand has reminded me of something big. I opened Booking.com, searched for hotels, and without thinking… I hit the 8+ filter. And suddenly, every hotel below that… | Jessica Kurtz

📍 Millions of travelers use the 8+ rating filter on Booking.com when choosing hotels, eliminating options below this threshold. This behavior impacts hotel visibility, conversion rates, and revenue. Maintaining a high reputation score is crucial, as it directly correlates to guest satisfaction and financial performance. Hotels must prioritize guest experience since it serves as a significant revenue lever.
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  • 3 min

Why your team still holds the key to guest satisfaction

🏨 Q3 2025 Shiji Guest Experience Benchmark shows European hotels saw a +0.6-point boost in the Global Review Index (GRI) due to positive "staff" mentions, while globally, the GRI increased by +0.5 points. Positive staff acknowledgments significantly enhance online reputation and revenue. AI aids by handling routine tasks, allowing staff to create exceptional guest experiences. This synergy of technology and human touch results in efficient operations, empowered staff, and memorable guest experiences.
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