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Kate Harden-England

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Flight emissions data shown in over 65…

✈ Travalyst, Prince Harry's not-for-profit, has introduced flight emissions data in over 65 billion searches. The Travel Impact Model (TIM) developed by Google assesses flight emissions per passenger. Users can now filter flights by emissions, cost, and timings. A typical London to New York flight emits 466 kg CO2e, but platforms show options with 12% less emissions. The initiative aims to influence traveler choice, drive sustainable offerings, and aid in reduction targets.
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Data Appeal partners with Destination Think…

🏖️ The Data Appeal Company and Destination Think have initiated a global partnership to boost tourism sustainability through AI-driven sentiment analysis and regenerative tourism. Data Appeal collects data from over 130 sources for a Sentiment Score, aiding destinations in enhancing visitor experience and targeting development areas. This collaboration will extend Destination Think's European reach and introduce Data Appeal to North America and Oceania, offering predictive insights for tourism boards to proactively improve services.
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Focus Travel Partnership strengthens…

📣 Joanne Emerson has been appointed as the new marketing, PR & events manager at Focus Travel Partnership, the UK’s leading consortium of independent SME travel management companies. Emerson, with previous roles at Uniglobe Preferred Travel (10 years), American Express GBT (3 years), a leading law firm, and the charity sector, was promoted after joining Focus 18 months ago. This follows the strategic appointments of CEO Steve Banks in June, Victoria Shorrocks for implementation & support, and Lisa Moseling for commercial support earlier in the year. Emerson will lead event curation, continue enhancing the Focus brand, and support TMCs and Suppliers. Shorrocks will bolster digital capabilities, while Moseling will ensure communication and education on suppliers.
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Guesty extends AI capabilities with new…

🏠 Guesty AI, a property management software platform, launched two AI features: AI Assistant website builder and ReviewSmart AI, aiming to enhance short-term rentals and hospitality. The AI Assistant helps create SEO-optimized websites quickly, already adopted by 25% of Guesty's website builder users. ReviewSmart AI categorizes negative guest reviews into actionable insights, becoming a popular tool among advanced users. CEO Amiad Soto emphasizes AI-driven efficiency in optimizing bookings and guest experience.
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WeRoad launches London ‘easiest route to…

🏃 Adventure travel brand WeRoad launched a new advertising campaign in the London Underground, created with agency DUDE, featuring 1100 ad locations. The campaign, starting this week, aims to promote group travel as a way to forge friendships, coinciding with WeRoad's largest annual sale. Destinations include Amalfi, Maldives, Morocco, and Kenya. The initiative also features billboards in London and Manchester, as well as "WeMeet" events across the UK for community engagement.
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Guest Post: The Google PMax ‘halo effect’…

🏨 Travelers view an average of 141 pages of content before booking. Google Performance Max for Travel Goals (PMTG) increases website traffic by 30% and clicks by 6% for hoteliers. In a study from January to May 2024, PMTG campaigns yielded 31 times Return On Ad Spend (ROAS), with 32 room bookings, a 6% Click-Through-Rate, $0.04 cost per click, and 62,000 average clicks per hotel. PMTG improves hotel bookings by enhancing visibility across Google channels.
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IDeaS and Virgin Voyages announce…

🚢 Sir Richard Branson's Virgin Voyages partners with IDeaS for cruise industry revenue management solutions. IDeaS will provide RMS technology aimed at optimizing cabin pricing, demand-based forecasting, and automating processes. The partnership addresses historical forecasting challenges in the cruise industry by leveraging science-based strategies for revenue maximization and future scalability. Virgin Voyages acknowledges the unmatched power of IDeaS' revenue management expertise. This collaboration signifies IDeaS' expansion into the cruise industry and its commitment to pioneering RMS technology across new verticals.
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