Kate Harden-England

✈️ Amadeus and ICAO signed a Memorandum of Understanding to support ICAO's No Country Left Behind (NCLB) initiative. The collaboration aims to boost the adoption of advanced digital technologies in international air transport by 2050. Amadeus will provide expertise in travel technology, digital identity, and data management. Initial NCLB deliverables are expected in the first half of 2026. This effort aligns with ICAO's TRIP framework and Doc 9303 specifications.

🚀 Maya, a technology platform specializing in agentic AI for the travel industry, reported a 5x revenue increase and tripled its client base last year. After solidifying its presence in Europe, Maya plans to expand into the Middle East in 2026, focusing on Dubai due to its rapid adoption of AI travel technologies. The firm also targets Latin America, with Colombia, Mexico, and Brazil as key markets. The US is the next major milestone in Maya’s international expansion.

💻 BPC Travel, a leading travel management company in Lithuania, becomes the first in the Baltic region to adopt Atriis as its core technology partner. In early 2026, BPC Travel will transition to a new back-office system with Atriis, enhancing operations with Amadeus NDC capabilities. This partnership aims for improved content access, productivity, and travel experiences. BPC Travel maintains Amadeus as its primary GDS, while integrating Atriis for cleaner data and unified reporting.

📅 In 2024, over 75,000 people traveled with WeRoad, marking a 60% increase from the previous year. Italy remains the main market, contributing 25% of business, with expectations of international business increasing to 35-40% in the following year. The UK market has proven to be the most competitive, with high marketing costs and a saturated market of experienced players. WeRoad focuses on community engagement through events and partnerships, like with Manchester young professionals. WeRoad.co.uk is moving its platform to WeRoad.com to unify English-speaking customer itineraries and simplify operations. The company has nearly 3,000 coordinators (a 50% growth) and emphasizes the importance of customer satisfaction. The Series B funding round closed at 18 million euros. WeRoad is developing a consumer app and expanding with new weekend itineraries, thematic trips, and a city strategy for community events.