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Kate Harden-England

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Tour operator software firm Bokun reveals…

🏕️ Tour Marbella, leveraging Bókun's software, generated 54% of annual bookings through OTAs and the Bókun system. The tour operator also secured seven supplier contracts and 16 reseller agreements. The partnership aims to differentiate in a competitive market and has resulted in increased brand exposure and revenue for Tour Marbella, with Bókun's platform making operations more efficient.
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Big Interview: Sabre on how is travel changing

✈ AI is revolutionizing low-cost carriers by enabling personalized offerings like premium seating tailored to individual preferences, maintaining operational efficiency despite the complexity of managing personalized services. Travelers now prioritize value over cost, with flexibility and personalization being key. AI helps airlines craft responsive value propositions and adjust offers in real-time to market dynamics, satisfying eco-conscious customers with sustainable travel options. Airlines are adapting pricing models to include eco-friendly options, responding to the demand for sustainability in travel. AI platforms assist in targeting customers likely to opt for sustainable travel.
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TIS 2024: The impact and importance of AI…

🏠 At the Tourism Innovation Summit 2024, AI's use, challenges, and regulation were discussed. Dolores Ordóñez of Gaia-X emphasized data connectivity over centralization. Misa Labarile from the European Commission mentioned the AI Act and the D3 Hub project, aiming to create a European tourism data competence center. NECSTouR, represented by John Fitzgibbon, is involved in projects like Deploy Tour and D3 Hub. Olga Preveden highlighted AI's impact on national language communication and predictive analytics for regional planning. Raúl Álvarez of Radisson spoke about 'immersive journeys'. Inmaculada Martínez-Ruiz of ILUNION Hotels called for inclusive technology. Javier Álvarez of Vueling and Suzanna Chiu of Amadeus IT Group discussed AI and contactless technology improvements. Experts predict a fully digitized travel experience within five years, driven by AI and collaboration across the industry.
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