Kate Harden-England - 10 Minutes News for Hoteliers - Page 5

3 min

HBX Group analyses Gen Z travel trends with…

📅 HBX Group's study, conducted with New York University's Dr. Recep Karaburun and Dr. Olena Ciftci, reveals trends in Gen Z travel preferences. Gen Z values personalisation in travel that is transparent and authentic. 65% travel for leisure, with 28% visiting family or friends. Travel budgets range from $1,000 to over $5,000 annually. 26% are “strongly in favor” of personalised content. Key factors are authenticity and context, with 75% valuing local recommendations. Brands must balance personalisation with transparency.

2 min

Flix further expands airport transfers with…

🚉 Flix, a German-founded transport provider, acquired a majority share in Flibco, an airport transfer platform, for an undisclosed sum. This expands Flix's reach, already present in the UK, US, South America, Turkey, and India. The deal was advised by Ennea Capital Partners, allowing SLG to retain a minority stake. Flibco will maintain its current management, led by CEO Tobias Stüber. The transaction will be covered in an Amazon Prime documentary called SELFMADE.

1 min

Trybe bags over £20M in Series A investment…

💻 Trybe announced a £23.3 million ($30 million USD) Series A investment from Five Elms Capital. The funds will enable global expansion across North America, Europe, and Asia-Pacific, and accelerate AI development in their spa and leisure management platform. Trybe, experiencing rapid growth, aims to modernize technology for operators, enhancing guest experiences and maximizing revenue. Co-founder Ricky Daniels and Five Elms partner Ryan Mandl emphasize Trybe's innovative solutions in a market limited by outdated systems.

2 min

Lighthouse welcomes Georg Beyschlag as…

📈 Georg Beyschlag is named CFO of Lighthouse, succeeding founder Matthias Geeroms, who becomes head of corporate development. Beyschlag, former CFO of TeamViewer, brings IPO experience, having scaled TeamViewer's team from 600 to 2,000 for its 2019 IPO. Lighthouse, with 900 employees across six continents and a $15 billion market, aims for strategic growth. Geeroms, pivotal in recent Series C funding and acquisitions like The Hotel Network in April 2025, transitions to focus on deals and partnerships.

2 min

Journey names Andrew Metcalfe as Group…

💻 Andrew Metcalfe joined Journey as Group Chief Technology & Product Officer to spearhead the company’s growth. Previously, he served as CTO and Product & Engineering Director at Access Hospitality. Metcalfe is also a hotel owner, having developed Downham Hall in Essex. Journey aims to enhance its Hospitality Performance Platform with new features like an Experience Management System. CEO Simon Bullingham highlighted Metcalfe’s expertise as vital for leveraging new revenue opportunities beyond traditional room sales.

2 min

Travelsoft double downs expansion with yet…

💸 Global travel technology group Travelsoft acquired .BOSYS Software GmbH in January 2026. Founded in 2002, .BOSYS supports over 3,000 travel agencies in Germany and Austria, and specializes in CRM, mid-office, and back-office solutions. This acquisition is Travelsoft's first of 2026, increasing its group to 12 companies and employing over 700 experts. Travelsoft aims to enhance its presence in Germany and Austria while maintaining product continuity and customer support within the .BOSYS team.

2 min

Transfeero announces record growth and is…

🚃 Transfeero closed 2025 with 1.2 billion bookings, a 26% growth from 950,000 in 2024. Its top destinations were New York, London, and Dubai. Service expanded to 100 countries, with a new office in Bolzano. Growth drivers included a new app, website redesign, and improved customer care. CEO Antonino Testa emphasized reliability and service quality. Plans for 2026 include expanding to 120 countries and launching an on-demand service for urban centers to meet rising mobility demands.

2 min

ICAO locks in agreement with Amadeus for…

✈️ Amadeus and ICAO signed a Memorandum of Understanding to support ICAO's No Country Left Behind (NCLB) initiative. The collaboration aims to boost the adoption of advanced digital technologies in international air transport by 2050. Amadeus will provide expertise in travel technology, digital identity, and data management. Initial NCLB deliverables are expected in the first half of 2026. This effort aligns with ICAO's TRIP framework and Doc 9303 specifications.

1 min

Maya registers record growth as it prepares…

🚀 Maya, a technology platform specializing in agentic AI for the travel industry, reported a 5x revenue increase and tripled its client base last year. After solidifying its presence in Europe, Maya plans to expand into the Middle East in 2026, focusing on Dubai due to its rapid adoption of AI travel technologies. The firm also targets Latin America, with Colombia, Mexico, and Brazil as key markets. The US is the next major milestone in Maya’s international expansion.

2 min

Atriis names BPC Travel as first Baltic TMC…

💻 BPC Travel, a leading travel management company in Lithuania, becomes the first in the Baltic region to adopt Atriis as its core technology partner. In early 2026, BPC Travel will transition to a new back-office system with Atriis, enhancing operations with Amadeus NDC capabilities. This partnership aims for improved content access, productivity, and travel experiences. BPC Travel maintains Amadeus as its primary GDS, while integrating Atriis for cleaner data and unified reporting.

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