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🏨 Hyatt Hotels Corporation plans expansions into 13 new destinations in Europe, Africa, and the Middle East from 2025 to 2028, following strong 2024 Q3 performance in EAME: RevPAR +12.1%, ADR +5.8%, occupancy +3.8%. Growth includes new projects in Estonia, Iceland, Romania, Cape Verde, and Mauritius, with a global goal of 50 new hotels by 2026. Spain's portfolio grew from 4 to 55 hotels since 2020, boosted by acquisitions like Apple Leisure Group in 2021, Standard International in 2024, and a joint venture adding five Bahia Principe properties. Spain, second in global tourism with 85.2 million visitors in 2023 and $92 billion in revenue, expects the Thompson Sevilla opening by 2026.

🏨 Hilton announces two new properties in Amsterdam set to open in 2027: Home2 Suites by Hilton (128 rooms) and Hilton Garden Inn (156 rooms), marking the first for both brands in the Netherlands and Amsterdam, respectively. These hotels will be located in Aalsmeer, near Amsterdam Schiphol Airport, and join the Hilton Honors loyalty program. Home2 Suites will offer extended stay facilities like fully equipped kitchens and pet-friendly amenities. Hilton Garden Inn will feature social spaces, meeting rooms, and a 24/7 self-service area. Both projects reflect Hilton's global expansion at airport locations and enhance the offering in the financial and business capital of the Netherlands.

🏡 Brach Madrid, a five-star luxury hotel by Evok Collection Group, opened its doors in December 2024 in Gran Vía, Madrid with design by Philippe Starck. The hotel boasts 57 rooms, including Superior, Deluxe, and Executive categories, and four suites on the upper floors. It features a Mediterranean cuisine restaurant led by chef Adam Bentalha, a cocktail bar, a French-inspired patisserie, and a wellness area with a 20-meter pool, sauna, steam room, and gym. Brach Madrid follows Brach Paris, which opened in October 2018 with 59 rooms. The next establishment, Brach Roma, will include 62 rooms and suites and the largest private pool in Rome.

🏨 Ruby Hotels is expanding in Europe under CEO Michael Struck, opening its first Budapest hotel in 2026. Transforming the historic Corvin Palace, built in 1926 and located at Blaha Lujza Square, the hotel will feature 181 rooms and a mix of commercial, gastronomic, and cultural spaces. Designed by Matthew Balon, the 4-story hotel respects the original architecture and offers city views from a 5th-floor attic with 6-meter ceilings. Construction begins late 2025; the Balogh family, known for architectural preservation, collaborates on this project.

🏨 Hilton Garden Inn Athens Syggrou Avenue opens in Athens, Greece, introducing the Hilton Garden Inn brand to the country. The hotel, located at the city's heart, features 129 rooms and suites, a rooftop bar and restaurant with a 360° panoramic view of Athens and the Acropolis, an outdoor pool, fitness center, and modern meeting rooms for up to 170 guests. Hilton Hotels in Greece now total 43 across various brands. David Kelly, Hilton’s SVP for Continental Europe, highlights the hotel's upscale, affordable accommodations in a prime location. Hilton currently offers 23 job openings.