Cloudbeds: Independent Hoteliers Will Optimize Performance in 2025
🏨 Cloudbeds released its "2025 State of Independent Lodging Report," predicting 2025 as the year for optimizing independent hotel performance. Branded hotels now comprise 72% of U.S. hotels, and operators face labor shortages and increased traveler price sensitivity. The global ADR dropped by 1% in 2024, with OTAs accounting for 61% of independent property bookings. The report analyzes data from over 20,000 properties in 150 countries and identifies trends like value-driven travel and AI adoption in hotel operations.
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