Hyatt Reaches Record Pipeline of 138,000 Rooms, Realigns Brands
🏨 Hyatt Hotels Corporation announces a record pipeline of 138,000 rooms by the end of 2024, with a restructured brand architecture into Luxury, Lifestyle, Inclusive, Classics, and Essentials. The Lifestyle Group, led by Amar Lalvani, increased its pipeline properties by nearly 50% and open hotels by over 20% year-over-year, with notable acquisitions like The Standard and Bunkhouse Hotels. New deals include TOOR Hotel (Q1 2025), Andaz Miami Beach (Q1 2025), and The Standard, Brussels (Q2 2025). Hyatt Studios, a new upper-midscale extended-stay brand, has over 50 executed deals, entering 22 new markets with its first location opening in Q1 2025. Growth continues across all portfolios with numerous expected openings through 2027, including the Luxury, Inclusive, and Classics Portfolios, with the Fairmount Hotel already opened on January 16, 2025.
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