Hyatt Plans New Upper-Midscale Transient Brand: Hyatt Select
🏨 Hyatt Hotels Corporation announces Hyatt Select, an upper-midscale transient brand, complementing Hyatt Studios, the extended-stay brand launched with its first property on Feb. 18, 2025. Hyatt Select, part of the Essentials portfolio, offers 70-200 key properties with streamlined operations and global distribution benefits, including the World of Hyatt loyalty program. Targeting the Americas initially, Hyatt plans to scale globally, while the first Hyatt Studios opened in Mobile, Alabama, with over 50 deals in the pipeline.
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