Viceroy Shares First Phase of Global Brand Relaunch
🏙 Viceroy announced a global brand relaunch in New York to reposition as a travel authority, focusing on storytelling and immersive guest experiences. Jessica Luzzi, the senior vice president of brand marketing, highlights the importance of authentic cultural experiences for luxury travelers. The relaunch introduces refreshed branding, digital platforms, and new logos symbolizing each property's culture. The Viceroy at Ombria Algarve opened on October 1, 2024, in the Eastern Algarve with 141 guestrooms, six restaurants, a spa, and a golf course. Upcoming guest experiences include glass blowing and surfing, alongside wellness programs linked to local culture.
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