LODGING Staff - 10 Minutes News for Hoteliers - Page 87

2 min

G6 Hospitality Launches Revamped My6 Consumer App

📱 DALLAS, Texas—G6 Hospitality launched the new My6 app, reducing latency by 50% to enhance booking experiences. The AI-powered recommendation engine targets one-third of Motel 6 searches, boosting property visibility. Features include personalized deals, interactive maps, and a save-and-compare function. Early data shows a 14% rise in direct bookings and reduced drop-offs. Future updates will include enhanced filters and integrated payment options for seamless user experience.

2 min

RMS Launches Next-Generation Booking Engine

📈 RMS launched a next-gen booking engine at HITEC 2025 in Indianapolis to enhance direct bookings. This engine, with a mobile-first, responsive design, ensures faster load times and fewer clicks. It supports AI-driven guest journeys by integrating with chatbots for inquiries, discounts, and payment processing. Featuring seamless RMS Pay integration, it aims to boost ADR and conversion rates. CEO Adam Seskis highlights its potential to increase direct bookings and reduce third-party reliance.

2 min

The Wildbirch Hotel Opens in Downtown Anchorage, Alaska

📍 Anchorage, Alaska; June 2025: The Wildbirch Hotel opens as Anchorage’s first lifestyle boutique property in two decades, featuring 252 rooms. Located in the Mushing District, it hosts a communal outdoor deck, a 5,200 square foot event space, and onsite dining. The hotel includes Crimson, a restaurant led by Chef La Mont Caldwell, and is Alaska’s first JdV by Hyatt property. MASH, LLC, formed by Mark Begich and Sheldon Fisher, collaborates with Springboard Hospitality for hotel operations.

2 min

IHG’s Conversion-Friendly Brands Fuel Growth

🏨 IHG nearly doubled its global conversion signings from 2023 to 2024. In Q1 2025, conversions made up 60% of global openings and 40% of signings. Vignette Collection aims for 100 hotels by 2031, with recent expansions in Washington, D.C., Lima, and San Francisco. voco hotels targets 200 properties by 2028, expanding in Atlanta and Tucson. Garner hotels surpassed 120 openings since August 2023, while Ruby was acquired in early 2025 with plans for 120 hotels in the next decade.

2 min

Hyatt Announces Unscripted by Hyatt, a New Upscale Collection Brand

🏨 Hyatt Hotels Corporation announced Unscripted by Hyatt in Chicago, Illinois, part of its Essentials portfolio, aiming for global expansion. Positioned in the upscale segment, this brand supports adaptive reuse and conversion, with 40 hotels in discussions to join. From Q1 2024 to Q1 2025, Hyatt's Lifestyle portfolio expanded by over 30 properties and 3,500 rooms. Unscripted offers flexibility for independent properties, enhancing Hyatt's network and the World of Hyatt loyalty program.

1 min

CoStar: U.S. Hotel Industry Continues to Report Mixed Yearly Comparisons

📅 U.S. hotel industry data for May 18–24, 2025, reveals changes from 2024. Occupancy dropped by 0.4% to 67.5%, ADR rose 1.5% to $164.57, and RevPAR increased 1.1% to $111.02. St. Louis led in occupancy growth with a 19.3% rise to 76.7%. New York City topped ADR at $358.57 (up 12.6%), and San Francisco/San Mateo saw RevPAR increase by 24.3% to $169.87. Houston and New Orleans experienced significant declines in occupancy and ADR, respectively.

2 min

Hilton New York Fashion District Unveils Renovation Inspired by Designer Studios

🏨 Located in Manhattan’s Fashion District, the Hilton New York Fashion District unveiled a new look in 2025, completing extensive renovations of its 280-room hotel. The redesign, inspired by a designer’s working studio, includes refreshed guestrooms, public spaces, and meeting areas named "Haute Hub" and "Runway." Managed by Aimbridge Hospitality with design by Gensler, the hotel features a rooftop bar, live music, and a 24-hour fitness center, offering an inspired, culturally connected experience.

2 min

Unifocus Launches XiQ Solution to Better Measure Guest Feedback

📈 Unifocus launched XiQ, a new experience intelligence tool, in Dallas, Texas. XiQ enables hotels to handle real-time guest feedback via multilingual surveys sent by email or QR code. Key features include customizable survey templates, department-level benchmarking, and mobile-first design. This tool aims to connect feedback with operational performance. Available as an add-on for Unifocus clients, XiQ sets the stage for future enhancements like staff engagement features and deeper integration with existing tools.

1 min

Berkadia Negotiates Sale of Freepoint Hotel Cambridge, Tapestry Collection by Hilton

🏨 Berkadia facilitated the sale of the 121-room Freepoint Hotel Cambridge, part of Hilton's Tapestry Collection, in Cambridge, Massachusetts. The transaction was managed by Berkadia's Denny Meikleham and John Kluh, representing the seller, Dune Real Estate Partners. The hotel was purchased by Jignesh Patel and Robins Patel of JNR Management Inc. Strategically located near Alewife Station, Harvard University, and MIT, the property is surrounded by over 4.5 million square feet of office and lab space.

3 min

Hotel Wren Opens in Twentynine Palms

🌴 Hotel Wren, a revamped 1940s motel, opens in Twentynine Palms, California, just 10 minutes from Joshua Tree National Park. Designed by Jessica Pell, the 12-room property blends desert history and modern design. Suites feature Parachute linens, Wonder Valley products, and no TVs, encouraging presence and reflection. Windsong, the on-site bodega, offers handcrafted goods. The hotel, for guests 21+, supports local conservation efforts.

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